5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"a33077d2805111310c5c8217b5b2d9ca","s":"58a4f097a0d6fe48"}
Data is the new coin of the realm