5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"16b11a6cdef29e849a3b848a579445d5","s":"f59a3b8884f7a3db"}
Data is the new coin of the realm