5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"f971ccd4450d31481ffc18f320e47bc0","s":"86339a44dd73081e"}
Data is the new coin of the realm