5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"d1f7f77b528614fd35f064139c78ba59","s":"018fab5236ef52c6"}
Data is the new coin of the realm