5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"ab35a2dd4d7e9cda9ae326ffae3071f3","s":"c179dbe0666b61a1"}
Data is the new coin of the realm