5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"27f189b4cdc4de2d44f67b5bc3c78ad5","s":"31fe3b524bbcae29"}
Data is the new coin of the realm