5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"04d0ee21f8ac851d1d2339b938cee6f7","s":"651cb1249053fa68"}
Data is the new coin of the realm