5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"15e77b3b7fd15693337b49a82f042ea3","s":"fddcd36e780071cb"}
Data is the new coin of the realm