5 steps to monetize a luxury brand’s data
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"1dc16581ef64882d5e4d1d2b11200c1b","s":"8d284d4e9a616e60"}
Data is the new coin of the realm