Social@Ogilvy exec claims disconnect between research and marketing teams
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"52f63c1c317bd4ac2cbd62a0fa34bdf4","s":"a8154b15ed0654f6"}
