Social@Ogilvy exec claims disconnect between research and marketing teams
Posted ByJen KingOn In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"ea610c4d8f66b3335c3dbdfc86c0f99d","s":"7d43f63d960edf17"}