McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Image credit: Louis Vuitton, Haitong Zheng 5 trends from McKinsey & Co.’s 2021 China consumer report
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,News,Research,Retail | No Comments
McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Image credit: Louis Vuitton, Haitong Zheng {"ct":"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","iv":"0bdf64f6879363b620a2d9d7e774a672","s":"70a18bf5cb8243ab"}