5 ways luxury brands can get email marketing right
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"19a17b45debadf24b2c15a3074c355b8","s":"9efbd5e9511901a3"}
Cynthia Price is vice president of marketing at Emma