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5 ways that luxury brands can win over the FOMO generation

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Image credit: Shutterstock The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Image credit: Shutterstock

 

By Glyn Atwal