Karen Karalash is GDPR compliance officer of SmartyAds
5 ways the GDPR has changed the ad tech
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"ff65a74323bf7a3695d6a62759424e2e","s":"2bfd707b3c9d3c87"}