5 ways the GDPR has changed the ad tech
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"e4d7883a60c3142707dfb44c63587422","s":"9f4aac67fef21d7c"}
Karen Karalash is GDPR compliance officer of SmartyAds