Karen Karalash is GDPR compliance officer of SmartyAds
5 ways the GDPR has changed the ad tech
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"bc00eb4412ff7b417a42e38d09187513","s":"f8107d8d9472cbdb"}