5 ways the GDPR has changed the ad tech
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"44b315c47d15cc51eb8375a492e8e70e","s":"bbd2041f066b8ba1"}
Karen Karalash is GDPR compliance officer of SmartyAds