5 ways to localize apps and build brand loyalty
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"83b440410627ec964de70bf1341c17c9","s":"f98818c0aec6f187"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge