5 ways to localize apps and build brand loyalty
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b1ce6a3d178c1583026f0519d6cdcc07","s":"d4c17b60edb110f1"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge