5 ways to localize apps and build brand loyalty
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0e7c62d40647a36f9ffaaabe2f519a05","s":"e0d57fe4f20ca90c"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge