5 ways to localize apps and build brand loyalty
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"bf24707e676672b0d99f2b65f7fe924b","s":"fd9dc1b742452090"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge