5 ways to localize apps and build brand loyalty
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ee2e5963576c5679fc94d6e24a0ff646","s":"009f35f6227c8634"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge