5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"74dec11a049d7205231056140549187f","s":"bf888d6e89728ad8"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge