5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e67984ae8d6290c26bd1b9d6ba5090c0","s":"8824898de917ff5a"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge