5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"729a65dd0f33d47182635a6d9a5905df","s":"bbeb53e7542655b1"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge