5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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DS\/x9Clzn9BtxJ881bheUyxlo4Gsefg9WvZPCZdwVhyU3XgR4fJoCIQzw2TOLDGXGZp0LIkL1pNSeOAuugJOai1ir5fo2fYudLHLgvGxIOj9xNw4DpRV4dQ1fWQtPNyIE0Hfpr8hgzO3xQDNS1I0ADrGKny3u4vKQd5u36J6DIZCi6aAHlZj1N+K7dE3rbq32q31Zax26tX85nupNzgprAG7hDPFFK+rZpa0i9QiAokKVqn2V61ZzrVOEoGH3a6I2qhoJmN1jWCAdhJwCxzPDKKzsMisXjhtCFz\/ZhZOTc67WY7eKCBadQwFSH1jNvsYobug99UUGUGrD+qo0bFY9AsKTiU0TwUdF5AXzvPiasVei+o5UGAz\/+cT8dqeEyd7xT7gYS3HpKqHrl8CQuvqinA7DREhZtNCw+Gtcynnx7iyU1HmrcUjQoGQeOrKSwPaxJsBBkJsHjBXl8q8fgC6iajWpAmljTbnH4rbOd+\/wRVRR+dYkjVk8ui8p8J+fVC9Jc4cqaD1n2h\/HI7YW4B1q1TAPxlTMrvaaLLSCS8IYS5d\/BNsQlWqIqiy16BWkMvOE7Z3d4PHSwMEbgnbrSPE1yfbK73qah1Sbx5M0Rahlopl4bdTxpLhfJIwUbf5Z6Uur+oenaNodp9xqxIMHMUhekXJwwey+k4rIoAyOflTM84gtQ\/6U0FdWHVY+GaBPiE9JK\/HQXFuZhlqbJzwBA+\/uuOnplah1PglR0xx5fmTouL6rHSpqfl0b5ppot0SEL2joY5NcmEX8ZN4hPyrpe8NCPBszlrM4nSfxpNGOoqbra+T9LDvw7hWPYhbM0bgvSP86bnLEF6tOYvEpg8QmtzMfh3IbgpWhiXN8oelQy+ipMceh04XBs\/hoi0iaYg4OVPIptVD2l6v4TzRjcniNnF6Ni7g+pS2EmV\/C1lrsr+cLjt\/okgo4bT0jEknrYRCTacHiNAC2NyFZkjae4kkbb28QCfwfuhUMIyxzMyIYYkFmweT01X+PbnfzxFv6R8Ci9XDWD3ns2G\/qcxnnnrW\/K6b2Aa0v6RGuZXbbB+wx2BdFxZ5iO5MCCLsz4dxcuhaT7G5k7vXdLQx8m5kLfF6jVV1H0Qp0CLCsTUomCw7TnqCXXl8Y2\/TDPU1Bm94a8ealM+I7qlY9HkgIKwQLekvcD06DeB+OG4bBB9xL+8kHT3zoPlXXWuFvIyM+3oTI8ABh0iz29I2XnjQGK+gWzEOAZNS9Y8KJUDUgnueuOhHeo7Ea\/urYOZkIbyUvpYZ1pWCVk++pAEoDtx5dlUawCqSkRj\/eFI52ns9jhpA\/9irFfFZyp1\/2viN1z4ZHro0T6w4eVuRbqPRu+J3BlP8rapGCVFP9WctYlNc8Pgu6J\/sNRHZ0dVdC44erQistAFher0B7VXcij+rh+gcDE0Fxsofrooyfs5vKzt1RqHpGzvAmvu2sEL7w\/ZB5kbDg3U2hmq1t6D\/OgqkJZijpfRvK4rshWR9xQiVSeKaWou2qrfTfeYfYOGlFG4ju2VF2ZCUJb5O4hWgaRBFAoiAi1n+Z9kvo8+0M2Gp3lhNwiicIzVF9tduoQqaU4mYkClW8qdSQsEwfq3QOZlGEtKS6Eq6eNZXK0+dJH3DTmvkH0efOi5RIirPYMlWI\/2oJMJhH9VfxUrcOc28+t0E6BwyV6IjBAHsxRznm6Oq2hLYKMdtAWyttd3L4MBZPSZLF2QXHG9CnTViblgoyMR0hE+1v2MUkRCBAlfN81fQAouDDNvSL\/jpMj0z\/Sj+\/cvXy95Zd2xFu2F48DRZohUw8Mj6TVeoIjd8mhk\/eUeIkegV07N5wsv1uXidlW9xioTubUzRl9AmJ0US8zL7CRTONlzjeyvMU8v72vIDhp\/kh6\/4DRgytcwhAwoVyDnCHpEmDr7JtnMXxn5oqAUl9toqdxQd1+LhnIJxw4aFGd0JRVxr83RtBRU5J4RQnTSLEiqxBEjsiBXh8+NpHCOh7eRd5RdWPUf\/YLAntiPCLBgJlkeWR43h0Xp4T0uEA6hJvGnypYnhGCxlRGA5AchXoNoENl\/EMCvvCGJDZnjWHcJz4dDu\/L8+mk4LYiPojvWwV7\/vZO9cuAgKS8J0ibzTXp+WmTdQpikwM\/LSyWzJQ2A2pXCvN\/IdI9OpPvgMrjUVKh7nPsBBPBgB4rYM5nyD4rO3YR2gvICDib3TRUkl+opE1CQ+oxrhsEYLZ8tLm+yab6zof4kE46qFT+dZeUeniBOBxtmYkjhFZ1JGyci4JSVqeVvD1hJIXO7kIaUwvqNnThwoyIDi8BwcPRXgU8dB1LY0irjU3\/No0ONewV0dCfiQryl3MDeYd\/c9g6EOH2PfhT8Ldba9bcvHjVfP\/ewUnmvCd74xwc5ius+4LUc2cF19VqwCgv6GARR+nXSXvIZHFAclg6cYW1o1TjeEQRKMdI4Q6tKUl6zzgGObr\/LD9Jm2EDadC2uaJlK43445AbeAos1pA8U6eA1Ju3kiLuLj+RqlKeDT5Nduoc3bx\/hnYpu0PHBo\/PwYuuASUxbJB6aKYvAJj2LATO7Pt9Pod+DxUqEgglVtCDqYPxhsGcjL9mJHa+GYqysspJt4oV0dulsrgSRsRoA0iIuVRHA\/lCY7WUqqYWQiHUkdpa4hpR7EsRMMKKdb9pD\/LzTNDPzQU0wdK19QrEX9CpqferoAHCeiSiDushgA\/OMBp5h9aix7sRI6bsSkx\/ab2cUs2lfQT\/2Tts2uZVH\/ovhTOyF7nR3ucPXSQ7sei7QE9Z+r31noaBUrkSpDSE2OdWEbbpsdiUsjM9pcaRC2SoXNqIg8\/pAcIrTR0kLVPEePtCv1wwQ0383XrbRrz5zl9SKwwiKdih\/Iw05Au76l+vYkHbXS8Fx657g44PqHatl39rcx0SvCCo1rtOFME6HbY+XF9S9LLCgwBdJolih8E4xQO2JdwIG9sHebhni\/4XFUkzKWgAExBZWxfyZ\/5DTRVUyV8Pa0wH717MQ87lv\/8X5QRTPjeF94OMup1iq3JhCM5jFg9wyYHtwBwAfRvU0b19ItniD0MKpV4AVRU5KGWyAbZCx17obtLQzBjKAnbl7f5ds41pWpV8tOwmT\/Jek6VQxZ1LkPeQRn344H6QAZILhr9m93BuGoaBPh1mrFVULbanzO27MpPKevCUdTgkBZ2bC2+gs17lASs2MaDxQxN8sFJcT7thjmRDoVrwnsGJP4RSBusnXeBwZ0RCXtAqb+lwnJb8+rmnQblLZZ0SZOFjzcw4D8L+SJWSqfCD6QRND65D8EZsRUx33N92ul\/8MeJCs4UE1cOIBukvz2z10EIYjR+F2uBVsJRGbf7le4S9zuTUw84nSHVAbkt\/gahffT9sZwYpaf1cCOhV6qtCc+MRP2sXefrb9EG\/T0D3jC484QT7O3U3dLyMsKDcNRyR49CYgSlN3+b0bQzjy0+v885ay98ngAo3pisc+6Pu9ExSahw0pRcx0lgJy5ELq\/vk+iIKrKtlICWJhhJNfWMTWdPu1vQsJXHnwjtQgnHBaAj3ejKA2fvRV3fWY5o\/UZnFJodrgzClklnG0etgqeFyyOpI1mJpkIfGo5RF\/Gp6yylG2PzVM2Z76kP81R8O8BW0fvjmWXqjJc3pw==","iv":"cd8fd80290c038019dd8426e0d9dd1df","s":"7a81a83d146b0af0"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge