5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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WXcKWDkvMbZiVSEbnkuS9dNQLNCT1OzNl98PVXjEdUswtnUhZPkmnjGSO8gb9YGX10w56mILMgqRx1UMg153vOcCaIolQ\/KOYZDd6VwzUc2n9lIx8CumzgHPttg4zlS3YB4ZlXnFl7n9A\/DFHMJZocCfGzxFsiCRK+5bmFXTf18dd2u4\/hsExbnFlTdbkKy7yaDJWDmJYKhqWDwLuU4tWX1eeWrM0tioOjGJxQxHFgK+P\/T1mhhMY0jiid68NgWTdabtDIc0csshkgNcpztION5j2n0Mjz33IXFS97TQaN0GV3EkBgJQr4CCKOyKtscfdowcFXNFDNDkpI6Fb3ueXPj2qAk53DvJhUiBicbz9pMbsSUZaXBRr9kTVPni6OEaIFWAZn3YDb+GCbd3GkFsf0jp59EcjifYFYNDSh6YtdC67JxTrl96ecIGklbKC65IGWzXQDkzswHDsmuCo9cJh5pAsMpF8rt5lkerS5cutt8T\/1e3d1quAfBK5uMUVXqw+xKBipts4gSPUNszL+XuVw4hpqRw6IWDo1InZ21zTvtagEOFnYK+oY2tElW67jXpJRmNzpOLZ5WIHF2KPGZSJOmc8vq+CXvXZgL6L9g3wYckKhBHAh\/XOm5ko\/nrZ3IvuLEGedZXVRNJZdGGESWvfJDVAuzDeyq06mTX7NzRpOUA9vDGxIygYgmptYL+M\/1\/7YxtWviWbGmvGFEh3aiSUwStAlHwWFABiVS2GMxOiRWuABpSHRTxqL1D\/CWgODSWYa8kZzhXIsiaedFwtYS049Iohs026I5cb5cu0AlI8sJIS5eEOlyD0kjjiaaZSGyZYvb+DNyEDyI2dp1Yq8FLjEbg\/UCR9kn\/QwIpS1jo7Z4mNrgmoPdN43pJ53TZtY90cXJ4s3sglWzuhtq\/TOdiWmrV49lu5uIDGa+IbWchP2G+CLd6QvdFLFzftvatShvLfSz0RufSrjYAN2mSKKF0V815JE2T\/EPj\/az6I36qOdRXaGCUU7bl75yj1HJfZcDuI4\/mDY\/npxWcqtTKkTrhM2CnMB7kV9mt0fpYlx7lLbWbccI8LBNY3jPdjX\/9dYR2ymrjzpqkBjzwLySRQLtmkfUTMejb1uc0d\/EH+AeWqSszOKoVvZSMtwRvptgU9cjG00Ph2HD\/baCQdBfv4FxECiSwqZofsVBMuD50OI3YSKI6atHTb8XaiWmXltNMWZwwTYSAesiPLuYivza9uucTjbjjF2AzsyHSUKBlYR3WHeDVpog6LtgL8vvtTBEW5U4azEe9rISsNf62FGDBsb42yFyCB7qu0RxKEzxVtQymqSebpMTLsoqg6F26rDU36bgvX03DeHqrYparJBA8Ege33aOWKdBweCGYCnSfw+hllSeKQpvmHkTXXwTwFyNpQT5IvsiywViDzU5EowKDnkt3Q+W0Zt07a7hgcCSuY\/p4668DFsMIl2a\/u+wYtviArfslzxETI7QnVABia306O1r9YFzA0o63lvyPKcxABgOkb3mn7GfOvV2E7vinb8uQjD5d5JCLgtoekwe3UzVXp++xUtjutouldWelvc8PkRhDadjXZRLnDm8ucX8Ai4vyE69KnGky44niwo+8+JRTR24PEFkiyUWoj3+TkVCALAnp81Q4vW\/lRst6gI3kROy3V9xHhNtz9pI1IJn7OM5qluh20hIamfUq55I2mtiwwsMkVgod1\/mzxM0kzdWRXJPcdpjlRjgH4VaMQeLEOB4Z7kiuKuXosp9MxCGvwalIuQvnB2zlBwskxLu3MbD6f5Vi81Q4xDLsJygX1D65ZISiAF9pdKyOGWvUc+E7JhX5Oe1DX12f16JixMwZ2Aq2A5bVW6mqAjHixG7a0Duy14aa\/eo11kgJfz8MXH7Kf7FIAOU\/k5sjHe\/ECcOOqjVzzO\/RBqS9fdUOu7P\/BZgDCPvnkPbc8tqWpodLKkCzMbVgfATaOZLquZMtRPurzNHXL14whRg1J+ZEMCK9csQdSpYLo3OuTwbnr3NomQjCjBxSIZvWqdFhLoieOFQ4f27qshWOC+tjWbRHw5gzqn9SL8f24AECkR8H\/cPA6aU4BKughKXy9sFT\/F4QVyjPPe8p3R+VpOIfiId3T9UEHHLHWdaiPnkIJ07PFqWWBnwcCqXlAjhvMfLkbvkHtmdnMPBpYF9OU38wKHqBDQs2yQfyEVPBOimzoMV0JyD22fMCPbBAibsrs\/uvHzNSrBDE1pJSooCNGybQXSLA85ePUva92wpg3GdCShM3OkiWRalnMe1YHhsQemccJ4xnO4V6\/zVzGbr66n6Vz6Cnwasy1vCGCgcZ+EMcbniBSnAOrMnV+GY8ZlKkcGKRhCDEDzmsX1OORX7+WRFwGvVvlZ0A\/pkAMZIKraYH1T4pElJkCa6WG+yJf1oOhwpYJnXdSW\/orbySeTYiCSI8dXyCTV137bF2iHLRAG34tSer48FuR7tFMg2S1DIr9N8oHYncU99iSXAxnhT3QSCPTrBFNfnTRqo6tViwcfyo941fX1qnTQP4Tw5X6NyEs2vogCxTPE5iMefV8wUgJ3Y3pAIDVgMMGs4Q+BujT217TKn8txT2hFVfWXqTzTv3bedp2U6H+qlk3HM\/jFO1BiHset5Z7O6u\/60HYThmUdHJXFct+IjFSbuDdUP3jpC2wZmFod392Dq2CNXky3nhtkeUc1\/pW2hqLK1rdySoAl8XiF0FjcgbXzGPrDY8zvQYhw99qwx5kJImiDkSrZyLQoG14RrksjVcJ+aqQNQdVxCxkV0znVLdaAtJUJsGoAJHFh3P5L5P8AjszAQjKEfe6OdQJTgbfj5IE0wv0T5RQtmXl\/40PeRsVWAlNh3vSMbyWjN7a2MRYdl8WTLfeXnnUKewSaCbhFpV4pF85gvw69jT\/95GPrL1BgK7HesMWDuyEKeZgx4r8e0arm7GY28mZtUff6bp+gbgitK6E1\/mnIMCZAWUww1z9Y70z8TKYfbBmppZ7+XhIVp4Opfvr+QuFpg+DgM+lzcoIAaHjbUVQMsL9XjdI5woWsKQqv3QokDUjj+sO4GJ5nxE+jy6T+AWyic9jkS9TWGYaU\/HnnbuLwAsyxpyFz42lV2RGrw\/l++IzecZ+H\/V2qqf8AT0+eQQpW3DF250RwSi26MO9TTf+BSiDt+PZ5a5Qf+cQZ6kb1XoqtIcqqMrwhEf4xAV5MB38v76+a1xerTqn7AZyrDJaFFWxL8nhJutaQUZ1iEWvAU+2zLHzBck2ZTbsRMv8bbWLaZ1XaP6T3S81pGyEUzEmXn3dkM4z9HT1zvRgoBMSZkG0fK8Lttc1CC\/Wii71v72HJwER59jO7+lXPGWEzF5MN\/JJl6ffi9eJopfTl0ygB7fj\/Od7vHzRIIEA9kXD8OorYF2rXCjITKLxKXqK6FXzV+OSyu9GWYajjsn76jhtF6X5TnQWjqgmbBnE4ZWDsj2dsocot0LAr235kw5\/r\/XhCtma4EGwfNKVoZRSzmuckoF4zk5uDaAUM7+VNnRpRWlS8ov+uoQjfVGDQ+mdPCbILkWHgQnTUaED55HlIul7OLeRuGmejQ8tCa1ikeGhwG84SmTukm6+ZBjDN8oxhRvy675j8uXVJFON35+fGoEGg1nI3OdYaiQAw==","iv":"65e3c3b1894910301476cfa2e5ed3cbe","s":"022b8f0806e0c081"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge