5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"6fcf36449c52060fa799b7cf8e155d8c","s":"8ff25618d74980c9"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge