5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"820f54986d174c809c2c84666fb3c8eb","s":"8c4f6d5f2b100d2e"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge