5 ways to localize apps and build brand loyalty
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b523c819b153d2ba5374a07739821827","s":"b6613b9c749659bb"}
Clint Poole is chief marketing officer and senior vice president of Lionbridge