5 ways to use real-world insights and data analytics to engage with consumers visiting stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"20cf742190651355b8f50a22fa26affe","s":"ef7642021ac18d9a"}
Anil Mathews is founder/CEO of Near