5 W’s of digital marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"K78fZtrcXFv0AwHYybtlpG85ZgKuWrRKFYqJ10QBL9ypvL4hBSgNyQ2ErigSxyWgW7EP7pgOyc0teY0TXhX1lMZXjEchbG4t\/Z7UbPw\/1BwzZnGXu4jp4Hj0Ry4Af6uwLLlwKY1J+tkHYR060BNKaCpj+M4HeAzgNyojVBt\/1istWaJ8wvcQV4ZOeK3mw8xWMg4+XXapLPu6thtZeDxTMZ7WduTztXFYO5h3rkGBbifSCZhyi30biW\/cJpw6w0CwXSQVAK6gsPQhrCQGi8XQaLJM6cEgX6C89aB23OMO6N0iMLJqvc\/52UjZnxuPybHOnpObRwvY8POB3XuUPeXoMFIXpBU4kFpxxhvHw3c7krVMHN4xwrzXPibJLZf7DYhcoiA8GqiZeMqDpHNlY2Fo7YNI1xweFUW5mcJ23wLaczybZRcfZ2lxzmnQk9SccaTo41+\/E6Q1sDFYkBp1hgD23iFXGp9fDY1zIFLukR6QTKfWam9NqbBaASt5EtggOugO7Si5\/Ile\/ncu+0cURslCLPal1YgbYUNdlPotLLgMP1C16KdL4ASQCbLf02TPq3BKZ78vEvNVXKdco0TgMiZCW7VYDHUOUHABgCQPI1fvQnHo9AU4A7cC8U5+NY\/SmD0jtOy01ISKvu9iww\/VOiE44YyMW216tYEXBdwaRd5jzYkUNT\/KdR81RbuesiKDvPkGFo8wDCU11WwKA2Hr7t+vkIhZ3wApJ8Kv2RBZfCy3HNxQTanTIUFYb6iSJdAHJFnCMYbazsy8d68b3s0cdhE0rfp8G5M27Tq4aFF11kI6PGAH3ysrgEVD2W4433p7j7\/UlYbtugo85sifbNzT59MjJIMKQjLcPxT8xKrPWnUZAs\/zmEx0aRGD8OcT6s794oWMeskelSDlZEUq+TO8bsbhPo3S6vRj+BEu1gizD0f\/xRFtWNzMR5hEj4IfTOYkIemgdeUgR3CsgyyPyLggln702jg9Yj0rDnpbj5M9OXbzFaXfLfjeWZZJB2v7f1C25A+GEOItrp5g67KADcgmOlIBZFTS3RnfL490StHDiOri4cnxMx4lnGZFGyrsa4++D9n7VJajlgu\/MosRuIiVaBYhHLOyRSB9fGJyGbJDTV9\/2kxqTE0OzUDf6f3LC\/zE1bMPmg3CNIMKHIzmxOf28w1065DfgOeWHPGoCv1Ek6qOE47XlI1hrLAeLAhpU585aJbM4eU+EeWPYbrRkF58C+IunNf2kC62ePbPRlemD4AvengX0AnymrW\/dNtTx2UQ5+DoVVJoNAfjSQENKTn4wpbkAuUcZAXnemx\/37Lk9VgVGlnR+VrZp\/l0xAgAwJTs8rXsvasVTBHCcRgQg+dYgf1C55ZMDgWsdcn2TDnYoUw82vnlSXzOOK\/TnfcbaNMKlDR4Ni4nD6n4UuE7Jl7zJMHDMN0gRnVJENYb4+0VK50GOCOrWV8s\/RAbw\/aAO3xFWsIHf2I0YJmFG6uGZj+PKNLnfHnfF7ZxbgBmy9XmMICUA3LG6FhpHJiBUJO2EKjtmaykQMl3sQu\/nnlIwGK399vNawGYOnxUr8zDpmCkitcokX+fXeg3b\/qgXSI+aCjOqqGQ7sBy+CSxiMgOn7UpLm38udijwkfteUZuTWVyurcvieO\/OME8+WdnCOAYnrevo3Wp5\/DkqSH1\/ZutUpieengVeiFP2P+z2ueSQQr1EFy+tkapKfnj16D12jnSTGEGr+xLloyjZ2hfDwf6OTufYQ\/aMn9e7xA364UlgjunEEDcgmoC+GI1cBT07UUkM4E+KMDv\/rMVEMHt\/C7oLpD\/QK3B9OUlM8uuhvACKY3eMrOsLd1BE+DolG47lcmDCDQrUZGe9fR9OwG3oOghLEksCX5h+b7AiyJgQpFJE1Z5bh8d13LaUwPPjN4zoL8OOGyapV9EsDGCKQTl3TI0mE07Dh+Fqq4FwSJJ8PhNbw6C+q4OeXd\/DJ1uufkKmY376hufy8a7bZPfa3GkbClBmEc+17Vvx7bmbeaU53Objk+9A00euU1tQdtX7bLovYg18CHKjvuAj4Dv2FlIPPj0TUYjUdwIzkuaHgqqJLII2K+GyP6Ea2tluTSdMAxBEymNzkdzuCLCa8Ltvf8sePQso9DYn0sgiDHh8\/HBdcZLXASKi6s\/ceidbBcDFTwJ0JhpiVFVz3vVLZuV6HFQxOPWdQv+H0MyEadPRoQ4ognddSHc9fhPntk5Jg3Nv0mCbUQ81HEklol3+4+2w7Cg4Eqs+JH4mEaFf8UfkKReI6szpBGi9VmdoEfM5ocYHosI2Mx74fxtXQsxcR47woGqsddLo2Box2ScaJHtRtGj0uFJZ9BnYzIs7xvKe3Rg2hTO7eltMBNToLA++gAzOw83ClUxwJLFr3IcQ4lQ96Yd\/QVdGwBEx9bKKzEt2Yv+tm1USgDoxvTXA+3h58\/WlB986a4QUncGBDSc6BIKw09YlKuAqCbGUmzrpl0nUtGhrlT9hHSoyjmWDT7b81XZP2qgbXwoqV1CA3WS4DQu7ndap+eyynajYX++XnhkDqOEsLnpJgUZnANwbvJ7rHSCnHlwwKnT\/05shCbYvIL+Pv\/3e05y5aVIiQ3XHLpuQ3Qt09ivkaNdk\/BZpd0D8QV+2qrE9Q5OR0KPely+RlpTWhEUD8Nx0vouD63Y2MfmpDYuynSScK1pDm8RXZjHAzKKDGjqb4D7QmHTF4JxozdpjfcXG6rSrMnFax915QbOrSfd5NpgLEDqo4FUC0vNeh6OtJF8TIV9DpRc1M8Z7XMPkbDt+hTXet4GiGx5IYwryJ0aLN6TLn6OLAAo\/bebIV+R2qWp+QvYB4I3J2ab7XDOnS6eLo6iTzJ+XBbpVUj\/wCWh3wNc2CcHm\/eGaRnVJ68DMtjxr1bltbkW52Tvv9rPsDOY8pfTI8xI7mfAgh1uSLNX\/EYtaJSGPgsJWcZXzaSMyuqa\/6PHnzCKON8R0JFn1v2LBGVxlDdCBYPa1QjVksZY6Kg1YWj8\/k9rtUn8uMO6l0MQRGyYWnHov85+gUk\/U4gBn4dVkyTe\/jnK8a6qzUI07azrHEpIES4ihptue+e8lkq96vNeVNMRUpVi51XsxMq+lEqzlB9L47lrxw0g721tiXASIXf5lMeFgidL5Sz11YDWYSIcbbb4nQXTfnZJkWiN75rcMpd6JH7o4+8NZmOhdKp1bdBoJOXPuvt3j1q6h\/6bbqY5+aJHnqCT8yO89eC9RHOQrQQJlaX5CRSLp3wm8l\/M4NZ45E069wmFPpyj8JGtLczl943KTwv34t8jkmrnMt5+fWGIdy8LLqM4ufMhVLgwsJ2Fnvt2e6EU6EapjFDYT4gvHYY9rlVhX+4xY0\/ANxmNZ\/bLl+YNZAmbQN89kyKfKdobIoQylxeJFy8FLu\/iHn2vIS3ByvpPpC6Q9wNcIGfl3XlerQs+3LOLkptuxBba9lbKNus9K82f9rbDow2v3fB8Cw4tPr718P8y7vQz7FwFm+tPKm\/yqcGyWs3pv+8lujIxTIfGYJhRqeexTdH2Gj36grnmR4SU7fpPTwgaUPONUG910HDIncgpp4c0QKZBBydDFqiENJWFsu9+Ev16iq3FQn4DkEnlragCGcNDkGdRQqgj2TzJDBZO+pxoM8UZmQE2FCIdL5vf0lgpSukQD30aHrkNIq1YTd2K5ko0wSfULgcomeZG6yxUt6PA566bGs0Z4qSPvr1XEbpbJWU138PkYI+0PyEgA9SD+gplLOSOBkKKoh\/BdgLyxiX2xhiIET1MRjl8Dl09s7Tp9z6KKVzwmxMHJrmt+8vrwui9usynjM8nvq7MvQkv0+DFal1RVJ8ONpPs5iNmr\/mfjAdQaZUDZXj5tmQP1Xqp2NZznn6kaiw3G+O8BnLrvLZfz36SSi4GC15S3ihLLJesFvLDxg4Xj\/zsiPub4IYv8O+B\/\/E4\/aTSCyO5DMrSvcmJ9YRIz6tgoo\/TtyQ9yjjOGoiOdDqXraKTfAJWywrU50JLhDTBiy8AI6GA1FMMHFCT0KhLg0fyeRRiDw33+LEs6v4SMeneJNGbYJDsDvb3w8ch+VNmJnYPJin8dAw1mxxUx5Wd8ti5Ghm94JygfhIU2UYx6qE2SaT47flhOxgM3gzzhycPvQi5ZCdWReiDkyM8DuCtR87ja\/0qTzMBeHKLXjuWEM7d9\/aA7V\/sL3mzKRn3L9omZmPh9FDdOwLp8Uoj9w9gUpN\/\/hyWzCgTztGSzvt\/u5s1usM2nCOyWQnhhKKqP2wdm1iUB633NA8PwySHbLVDGmJm30MGEMsqQW6sdrZEuv1B583z89KlJp4VEmTs+RZAYUqK0GfB7\/msXeXW2vhouN8\/0buv8\/EhhUhn4Dof316el0EEq4ktJ2K8o5Gou0wZFLz3sJKfa\/AYB8mP\/U5mOuA91mXXRE0gIGAL5mLmj8y0pt5969kaLqQ3IMg6HSApxCwJLnvp9XjXkYeQbqjRkRDqNspakjzhe\/v8g+LigrPJwUgfVx95JyNfdORQzHdnhH6reKG\/XsxDn4Fcm\/4Lr1F\/GExAU9CqixWHDjNjPwvsKVQkMLzNEVif9SPX0BAlfQ5RhVwsC0ZPHKwjdvDPA9Nr+5AM3pMAW5DdVDLWh3sNNG22EKltvOkVaAZa1P3VrS7W2s\/VQIt\/ZUOVyU2bUUpMYN4AneTg326sx3akmAffw0eHsXKDWqjzap1JK5RcuvmZGoqRQAkZv4pPffYa2sYLaIpd8ZQXBiOLm3mpRMqK16FOv2\/Z97SyYquSkgVYye3NHkHdo0OPJ9tgiX9QEuLP0nnAiJ4gJ7woSJyNaG4AYibysNjr6elagwUpDiexjl2jP2wZW6LSx2NYZ1GkAcSIDk0Z+KxwkVOiJnZDS38SUmsfOU3DBHLiHNH58mbPVgkHLR3S1m4td1ekJ2r+iuEtLJoJE2O\/BEffiS\/vntyha8dfIm0GsHvGoQJwL3dRpSghnmuS1jdRTYhujMi7Zyk94Iztj+6osUN8LAN6SL8VhlFZ4atgykOxxT5XzIKm203qo1stV8UScmrQ9qWWuEbM778\/DkWF3f0FLbZKQSfCPo7xY9Pvz483cbpg9yAz94UgovBWxWwkMGAN+ijfABLepADXi8hFAxzXt3KkBjmXhW3EKg7z3c22VPebzu27QoJWySu4m32MNphjg3Lk9vSzAPdfzlZZEBJaJ\/YXtCPh3kYY5x3uMgdrnnyLvYnHORP1gVLmJaRFJ1J\/m2XcLNWLhdcjzV+X8ehrwy\/KmE82dejb4wh\/benx14ZMVgSDXKZKxFeTytsdoFgO4Hc2Y7e5Z\/CY94uErrKP84rJ3FPC8bwuzOZ41Tj15ehKMYoSdwcMYnoup+uNtMTxDVpkvNRRZde+xMIUXg\/moTgXNlBX6butRvzyHUl9xWf7iAgIPeCXnaXffat+ZvsqmmzL\/jVz6Aq6B+47HhPdFClaQzg5Ks9cVGH231IC0PoyPXgtc9xIDdwFlIkupFeRPnRWDB\/JFF8+XXZo+nXvCK+0jXG1mgzm\/64bngoxuNXyIZHVN27JSNmauU+qy323SfiOUPphtDlGXUGUW9RFV2lAh22XwuL+H8MuYq+xo7B5XkxnPNJ17WXYLHPoHAv\/eiraFEH\/Hj9QJpqBxmmEUvFLrXxAWeeTrGY\/kIbU0SbAkIQgUXwlH5Xl7RnXyPzk61Pb2Ix\/lPq1auB+f1tGNeu7VjweadwJN2DJu0VfnXAlU2yqW\/Evt3ZE4GhAUaYfzpyhd06S6ixP3Nj5YNRa15aPsyn7tOf+ZTePzl4bSJ5jMkSsh4IZ2dr4qQSxZirdvtaPQe22nmtcw1verwR7rrnfpZlWrZsFsUsXgOGjtidldc94iT6fOMm2QPyc4Z97qfXv\/sWyVtdxoQ+d7Q+XAWGY6ReQHRmARICmzgkzhAtbjMNrWzL\/IkY7mD6eByHHk1hHJgBv1K6cY99YXGADDJ\/rOg5lrPVQAZpBxZRatqUwcXUrNk4eRdgKdEm5O\/i\/ICSi6JANvRZOIU4gB7ljXlSKSchxvZJ6tblUFD1r\/qV\/0KGHYQcnFXSvWM0bUWysq8xf9lzHBZDJyXdhGZTWnb7XOK1KGiI5Z8450ZS6WcuoczkAIKpyR2yNmUrmvvPHtYKnHHyMr95TdBqPG+YwqZ3POiDpxtTwLvuIgGP2EVD2luSJFwAl7K5VqsPB36H586BM5EWqYtP4bfUARaufCPFJyhtyybjTbkWeDgD4tzZv8GqNF1HzrtzZFPLIkhs8hIO4ozHb8Mq6w4yj5g50P29c5bL\/bXfAy0OfVR+cSIc7Pbr96\/81j8bvTIPU5TZcHksGuQE2e6Iq6CeCu8A9a6CH8t3A++yaVAqlboBV44qC+KdU80ddBRq9bedREMXywOL6QTjptFtZpA6tO9ExsgjVy22IO9lbj+fSpMYlMAgXHbg45kUjUU2yNrr2TpNt1MY4F8Qf8p7qsiNSQNdJkHGCvTAdP0qzfJSPQDnrGzzJWs3cF4VmFHdwxLcX6ItBbGN\/ZeDsqtzmw\/OBjOIZYfBlrVkUGUHkBAEOg\/RYOQ+rH+4v5fJinCuIJMxAg8neaPJmrQTf0tmB5byaL3OvDQMMc9ASkNJdJ0svZKsLGeYROF0LJj4P7qJiqvcxe6QHyQg84n1DdVCx250blpsBMDx3XB6CxmCJArJZM\/68nDYuLRQmewAjJyrpedCk+6778k1tUsOI6uCck9rvBVKvKSTRtNa3ycWmLOSFFx9YrN7gWbkZPeiCSmVD1K\/tFO1B4EJ9RxsP3Y5ev6CMDvUfxAJAFA3E3I9qf1vSyOtfRm68NaNxG6pcRFzfaqinXpectMMCZmHWgMNyXm24oHRS30m8+atu5Un6G4\/SPNycc3uFSk095nRSgIjgUiWUqqPek8b8595qSHMhTLh1fVj8Yxy1cDZ+HYp04m9AGjYbHwiZe8BTD8+sYU+6XAa0W7H7Tkycx7PkupCI2hZse2FGIDlF6wT6j+7OTZSd44NEB\/u8MmAxb5S0EqGD6fEFmlTsZtAtmwZIZgMyz0QQ9XjC6iuv7g7bFxzLHgLXe90S3QG3jJ9Wt51DUFYM2RXAi25QwwHYIwmMWqOIAph4\/LYvhhRsR7k3NDilikTMkokvALWdkKJNSbsw7RKEjXElDcy2G8eJZ9MtkpX27xpUAHleYuVVkczPUKoJfOPw6gNYoHQxdhOVIO4RgCf1VJF7PbeaoOfmrnkSaBM73gX3FdSaI1FDQmY6txBxI+1uqvAmxyvSR+44IJwPiGMOTXVHeI2E5\/N+6aaM6KqtWKpxdKYTSXeVP5pEk7B7Q8RludQey7sgMMX3Fd6FOx9TIy+gA\/074NjZPjiaCvZLgdmPHNVh09aGswSG8tHG17FY2JlkCtEQweKeEtFfVtncEsgcP65AUPb8m7nI6sdw9EBvwiycVSImMsaNvguWVg3ip62+T9VAtdAGnygaWP8JVGEdcScZ5Nt+qp1J08tsnOnud7qN62Qn9Gp6hocdrE7RllSPIK1i1JW9o38dMCyeI9QUttjswpYxI6WCmGQxEAtB7CRX5Bjok29XGWocuk0b0F4MoehDbwfD\/uiBgSGLLLXISpl5w\/q0p8Vd3CQbZCSvJNNF9dVulD4fOZMXvrYX1gFjzNJDZ8HfmicNZD9X0dUASh\/eXygnpglYniddFQdgnYmXgByttoKSwSsT+Pn2T1usS3SlmKz0ICAbWuoe7mEwbeXeTzGVk3izBX5DNW7BXTgjReIubBvHWZ1siXGPkBdk2iSoSgCwTu5RPwVcSSPXaiu2LVjtW3Ap15xoYPjW+CMYhM2vx7RAgnFo0aXxLyxF+Moq+Fu3ChbMs+RVADAgchiFWjETXIyxaBzM3n+Tz619EIK8gITrapQeURdjfdrT5ThMOIXrY87hg0Wp6EOVM+375U9FTifHfLEduDmx+NJ8jBMDi+gARXw1Av4+xxm4Ike+qHPT7kE\/oeSkYMNhevuxKAuk722cHZZ+IiiixZXi1jpGW\/MJ85Yz1JfsSaM4Z3Lw3EIMnHCtwmuPTSn847mNLhejjLWkw4TqWD6p3qaZbBgXFm5OtysybB8c\/wUSkSezn4ypX5HSoVH9pVI1tD3JI1vyp91y5+zRIBNUnI3Bbwd+DilnZ7uWiQKCc8IC2DMgLcTAZ6d6jtn1jIycam5OPcJ+dOdOXuEgU76jujKhUBgB2xIAHY5gfh3Jn5FacxjEMIk7J\/4jcfh131AsYouoywt0CU1s1kXWD09GAMQ2HneLWu9+TqOQrK4JkURUDuBi7mNpsEJ+fRSSuFNuOR84RD5utbtQ65gPt7g5ql9VXtG3CXSvm4vSigb0qIByqWY0IBdklNJwsRQLWk\/NfjrBRdbo\/VJ8IMfPO+0qpaHAaxSqHnB8fHibTyAcnR0EPJjckWy0JpRGoVMRqPOge2sb3Eu\/NvJpMm\/2QdDgplESsY2ptggKDST5Z5XT0cQhFtj+cr5wDtVQRySREuF4Rwqo2G9wxyuwUsIrdKwtWLwZiCB5NXj6EkhwGde\/WS5ysrsTwrCx+UIP0jFi2MutS+PlfgBhiM4Pp74aDn\/OhX21fqXLf6jkHxdBBi0GNZH1HaNFttxB+2CPTBMbX1EyGxHhRl92Av+WxPMJyJlpBSIjCpfwJcXZZCIhFKV3MgLgP0V6a8CgVlBt1Xlr87gC7vLy8m8l+i7T77JTF4bO7791Oc3IFswnWavNBiTZBKHwUfcEMUmFHCM8UnR1vvgztbqmQ5I1qWBXnvAB1hSihC+s6BzPkldcgMvsE+0wji8aVrv3MlvrBqZGPaazOp47enqAPKb40psDecT428G5E5BSCSUp03qfIBwWbF7c11FZATwlYBFoxlFhIZ5zgs3IWcR2bpinQJZFDcjaYJJPsfGmshzMePJojjLCmC1\/Gg==","iv":"ed801da1ad838037c7a53e70e8c400b1","s":"563b6cadc1491dd7"}
