5 W’s of digital marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a7a130a3bba5ef416c5ccfe7e97d4013","s":"0bf3270bd402fe6c"}
