5 W’s of digital marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"51d5c7e8d4fc50b856d523e097d5aac1","s":"a420c220ddf6a65e"}
