5 W’s of digital marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"792ff6e1c2c4f32f25bd28117fb90bae","s":"fe6fed36f4652ad5"}
