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New York’s 50 West shows off impressive architecture in nature-defying campaign


50 west

Luxury apartment complex 50 West, a new development in downtown Manhattan, is exemplifying the amazingness of its vacancies through a photo shoot that incorporates happenings that go against the laws of nature with a Saks Fifth Avenue partnership.

The New York building took a conceptual approach to the campaign, hoping to show off its breath-taking views with attention-grabbing photographs. As per a partnership with Saks Fifth Avenue, the department store provided accessories and clothing for the shoots.