50M emerging consumers accessible though entry-level products: Bain
Posted ByForrest CardamenisOn In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"77497d306ef4e9a1064f1085a97d8f21","s":"5bbe52889d15de48"}