6 actionable content strategy ideas during challenging times
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"feee6c9ff448bd10c6754cdb2c1a4034","s":"362171f6f9777251"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven