6 actionable content strategy ideas during challenging times
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b5982c77907cabf76f8d5b7d3b99358d","s":"d2188c7d16aba006"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven