6 actionable content strategy ideas during challenging times
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"e7537de5c13d6cda6c9a1a10319c63c8","s":"0942b9f040a93c5f"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven