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6 actionable content strategy ideas during challenging times
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a Luxury Daily columnist
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April 27, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Rohit Arora is business director and head of content strategy at Liwa Content Driven
By
Rohit Arora
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","iv":"29352e9be551672d8af0abc153d4c7ed","s":"031c9c0639e9de71"}