6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"73a56f3dab31c88e36081d7bd7058f41","s":"41851fb6adf6279f"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven