6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"4a02bb320932eacedd1330da04e40416","s":"29c2c5e6e14e2a12"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven