6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"588c4e030eaa30f4408d05dac9749867","s":"4985e58bcbc441d8"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven