6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"d5c789d60baa079af82b92331e501c04","s":"ac98e86088605536"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven