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6 actionable content strategy ideas during challenging times
Posted By
a Luxury Daily columnist
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April 27, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Rohit Arora is business director and head of content strategy at Liwa Content Driven
By
Rohit Arora
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","iv":"5bcb83f7f7895e84d62742779f9bf2f2","s":"aec4782830917e30"}