6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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Gc+ATtalXePcadpJMMN8R1m1BA7MuSU\/dToGOXI9Exmj\/VqwOqUATSBOqYaz8zEwWR7M5cnCb5eTBLkc+1hMKo213X8HE\/DAJQwHcjzjn6OrsibhWiTV9khsAv7bzH1wh1Of3Bbhd1lXv5Tqd+vewmCN5UCJ2OedZjPDkDNKW7IlgVpWB9eZR\/qtFVpF4GJJXqjFneavK9ifWIqv+Nknl63xCVjGFIvKlA70wIA7GVT3nGlQ4ZwPwWhaXl87u\/EGyq+M\/X2CF5\/hnYiflleUDxNr6P1P+ll0alpEsBpnyINNnJm1gfQ28cUUIiX\/qThTO79kUgj4QAzAPS1ceoYhVO3u+tzRNbRSoXwc9fj9n704FV7NtMAUSoDo7K\/cwI3IvbsFYDwt7b7NJbstIED\/UGccLBNefGsdktOPiH1iX+p88Ax+t9cSu9PdoElhxdVivRMwlX2KKOMQd78FZKfqPfhWvY3SzhJProreFIA64TSCuLX9yasuquXLvJUKOlFHDVYasdImYhygm5JTh\/IBlGXzbFOom7TpIrC0u0Pj0PTwPNuy8r4YC1XaQnJrKivJ7dYoqImWMAjH6yKK7u9q3nerOCj+w9XtRMZRAjZE61d2VoOpJw0m7gFIM4S3qMCyAMeRwBURsAxn9k56Qn\/fru3Ep\/YzEp0DY\/7PLTuodhmrIYbTH\/Sj1\/kxQiNs4UT3wdKFMhW9wnTprViLujgA76by9GNKRfsc9MujxZDK+cXBX3i\/EtwEiLVT75Jj71f+xzkYgzFoVqoJC6O0tFFb\/jzuezQaFXSlDPvwUIyVvdE96hNubizFYNt4ZYKHvs4ugnwlT3Dh\/CpLtkzxj2\/\/NK3OzAyNfNA\/DOlORzoxETRQ6h0uvCWyBJoc5cSAKSKthwzQMM70mqSeEYQrb0phRuYW4VXaPT10U0mBRAqVqwHemKB0WhHbJKVcKKBBj3\/h1NQKh5TaU6+IBIqxQwsbZW9fnxbtAVVFCcC7FvD+9d5ml6Tn3rUH+BJzcIBXIOM3buOUfWDX0bBZMA24f0hVUNADcZNnuQw82ArC1SChFWLWBMJ7efz83j1z6DEWBJXmGvjcGJ2ebp+XNYDLPtwVbQCCbJbyUFUtfngeviheLKiCXuUz5sMYjD166Nt3x501T0jqkR8Hv2j0krv6+JO2ikVAV1f3vqmvIalB6gyagPRdr1ULRbbaej7TlqLpbiOZnx7J7Nw\/CItkF3+4tFVfC0aSWQH51M78\/VLFir2qzPhQPQgmvZ5ptPNwmi6X7dQjPSaMxuESFx2mHB6ylq0qouXWXMJcIj1aHfc1TP2MRLzR0J1fGvOpryoQ2I5dr8L349d7dj1dyASiPkRHBlZWIX8Z+oDxnUltkSTzUdsQWJnGosadpbsBrV6an0010Qb4WVgi8GEvQ5hAOoT\/kJPvn7PyETXGMswL9losp9fuOyNX1nwjw6Lnvt1b1KYx0++IV6BmWRdWI7cEs2f\/EhTaNXNo3m3LkSY9CERD17NjqvHkbc2F4yK7VjEed5gZ5tHRCqmzat1Mn4tVjv1xNHgcoP+cXqSrffQGjfFydMZC4eu3U0lJR4Jf6eF9V9i5LILrM4DYaAmUgtOpXDEutbzIJoYg2WZUqo+Cx5Q6ppSCKP67Tcbg4rTMax7vgBUmAP9ZhFesbWiUlQ2JCg2zMU+Q1WjFfuA5CyX0RkBdtYNGg3IEJhz1T2oTarpolQ\/gWW4IeOV36z+LtwalC7kDz5rtbza7k1wU61sBbXLmE0FsZbjglhiDl\/VLP5tZiAh17WkT73+Bmd0DBpIXrpxDkz7IIHGm3YXpqNd\/Wa3uHW57V3+tOSybJUPnsfsKQpJMO0D4TWM20nj0+MVaOdxvagTEUPDdN8gao\/re+7LVAzLqoiczphOfMsFs8rHpYx8u44R\/TMW4fjeVWEzXukoKnTY08XnUqVeAXH3mNGDHJ5F75dMSKgxGEMqq1HBpCi\/t34ic6be64L6UbfuFU5twL\/TNg5SHtL0plOkzHR1oSqGhSr9f8O\/d+Qr9PukHC2tDgp77snGIt58UE9FSiB5yR8+5kf+sNMGChR1PSblFawZzFsbcNNqumzt9MoeNEDiElbEg\/ZXyD85qSEAlJRC63dgfPc4SdxZWk6bCn7IDXNP2uH9zkUmGmnOI7RJpiFUVIcZ83umSkiAklxKH2fUdPw5PFgC9LZcgz8WaaP1\/dhAyLorOaYmboR7EpQy35rFXacwXtO88Ag8VDY4d4yiHJBOhfheq4CKZaKH0teoApOdNRPxuDTq9kJvLFO5TvJnoXmzIdp+SiCDfnPlQRHLrgZ\/DKDttcXYJx8VnJDnFicPeZEBmRLHSANU45j1HnvLUB0PFUVkpik\/yGTLR749JfskeBE7Yh8q4ujTDgaX28L7YdEWUehvJw8UN1KKlpw9B6vLn6q4oOTjNe2XH1GX9839MU8J1uUvFZj0YGl4cFTwJl33w+C\/D8aoCdUSOLPGU6gndPN2ZtfmhaCCloQdxwdZ+p8Anymdxw6nsUj5p2E\/8ihjTiqpHVLaQ5mZxmPoYnxzD0U\/BV5OMk8QtgOi6N2THhjxhWFleOe9j1y5uF141IVQ0z8yrvE6hAKrAQgOidUviful9tAY0l0uA904lLbsfFRkNYF5uhrr5QTKHt1p0i7qxzze8BLJjTYrlmApmW3BVdJbQYCqEqGZZHajPHn\/JnQW+Pa3C6VzwYNsFdxvkH75jAyqeLu7bbLP5EVcjRf4851U3vH+BHuaueaH85ajS3GCHJu5Y6TlXOzQAJGX93J\/ADcp7eLv0CzDUI9fK3SKVEpesqYpbIt8qtaGBdfdfxDFdV3FLA6NK5hUZGtoR6S2qqv5eyOlXFqpnF04DxJzyQfjIKQ+YIVitWUEXU\/PEtbd0d+Ho609BYmqNEByV31Jk7DjFqqzwhJrQ3FVkq+HU49tZiks19cJ8yWoDnesyjpbL\/Rw6srk6X6e\/j4C0cJz6FLOXtwSQi9cfL\/Lmoq9Bdm+MVSDtHWdmpNcxmelm99vWja9oI9cClZ+oW7nz+7qGoqf+17EaFM9rSjJnt5pKS5z2RuGBgwg6whxiN5raLeXYyaakyaUGj\/SKRFo1Ppjg6O4NMWm7Yqimgxb5s9Kq1dMIEkISN+VYz3RIJrcQzyAeVrASWsRjsPGYLLDTXuOG0fEjO+DEb9OcQGQc0ka\/Xdzr8T2dLnoXYFLfb3VQXaMuqU6VcphB2gA4d4Ee6Hc9nQsdINaP+EwOPXJ3hR0sZTmiwJLy38lC76OM7attu73r0btyFOF5ms6qJ+5Pc0fwBnO7+Nsy8jBZd78oP4Gu1xI6OkFfOt48Z5j0g4vDWiErMv+Gcrl4P4CfBvlBFnxPxmQ1X1kZZ4NJA2Y53TNAVkX7aNwrc15eZPz8rkp4aTfWAoYd6LnxyYiN37mp17QklrLCszrB0+N41e5gg8ZyXYHCteN1DlB+7Eq3SwnTH6SUQmdAYEtnsBpZjAoRzaN0bRtdnjYZXXc6WSRP6qhqtrpUmauxjtrz2EPKGP7W3Lr1wu4\/rS374pGKw2+gFq5Y+FTtZBxoqZU6LvkP1dvz1UqlAVIjEtNzJoIiX6Mf6l+7ZUxK5bveg0znNuAVnK7q\/9KHhZqYTEYhJ3AzSgRVLlpeOagFMqItzX3zdIgFMaNHMTX7aeggUAI+VSqfWwTv6rpXbCd0pxWMUAxHV3apH+1k1P2wV5PIQY6RhVKLz5\/eqQIKzgdcqzWkzuPp0eyjwz3+Xxdo0MRHsIkAwGkulnUm+r+wBRR\/0MPdlD3Ra4R1RfGssXjK4nG6ukOOJ\/dteDbC7sNqBBKZQMSf\/jxCu0SAQ0T9sn3VIDIqNO4F+qkq7bVf2QCe2s2Vey8ptR16dLahmlrLAJx3+mwbI4ulRBcia4FyWJhcYMxq4TjkpiyMDLamFLrkVowNnUm8EggmUupdjn7SxBTyJfIFHf3sbpu3Wmq6\/dbvNrTZ3BUIixwUJy5CyFT9WIjhw1NUtH9POs6pk952HXg83KTFN962OmDKyQTBOYQjVhs8GjubrBaQVFStZbnjhkR2caAEhkBSYX1+wYo4qFAVLcs5pZuMKFBfwT2WTzKxw8dLqZtUby7qTqSPapSLw==","iv":"093662b9027bdfaebd6ba870db5f93db","s":"7d4b979de80f809e"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven