6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"93973bf7b25379f572999f90d29731e8","s":"d33a29357d9048db"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven