6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"2f7daba07552b94c5ff4f47845088d69","s":"d5c2a61ef1714074"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven