6 actionable content strategy ideas during challenging times
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ab258fcc5c4d24ef3daf5a498fb81ad8","s":"1144f91a746bc50e"}
Rohit Arora is business director and head of content strategy at Liwa Content Driven