6 developments set to transform digital advertising
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"febdeef558934c1cf337e650d655a59e","s":"c07149ef1a6aac96"}
Chris Loretto is executive vice president of Digital First Media and Adtaxi