6 developments set to transform digital advertising
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"8baa169bd1931799c2565fcc79e5f38c","s":"194e2ac585e0c03b"}
Chris Loretto is executive vice president of Digital First Media and Adtaxi