6 SMS best-practice tips for brands and retailers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"bb0b340451e10a56001eae145d194abb","s":"8b3ba2aafe6ba4a9"}
