6 SMS best-practice tips for brands and retailers
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"aac60280e8b86b47870be390f77a8f36","s":"85ac42efa2373fb8"}
