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68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec

Posted ByTricia CarrOn In Apparel and accessories,Consumer electronics,Consumer packaged goods,Featured,Fragrance and personal care,Industry sectors,Jewelry,Mobile,News | No Comments

 

By Tricia Carr

NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.