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Bespoke experiential marketing still best way to target ultra-wealthy: report

Posted By Sarah Jones On In Apparel and accessories,Arts and entertainment,Automotive,Featured,Food and beverage,Fragrance and personal care,Industry sectors,Marketing,News,Research,Retail,Travel and hospitality | No Comments
Across sectors, ultra-high-net-worth individuals are key to business. Across sectors, ultra-high-net-worth individuals are key to business.

 

By Sarah Jones

Sixty-eight percent of luxury industry insiders believe digital marketing is not an effective method to reach ultra-high-net-worth individuals, according to a new report by Wealth-X.