7 critical things publishers should know about ad mediation
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"4ceeda1c946ba5117835b11af56ed98b","s":"0fba1e9446429fa2"}
