7 fundamentals of effective luxury brand communication
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"FQpamFQsdbanqrc3ayZzFBgE6ufaJi8ylLEaAIhVf6KNrJ55ynWo53WYe\/C0tYxfm76fb+rgzM2Zq\/7YPqRH7zPwZll73hBwdmXphKaVhwEXUjNoVySRX7vHjQ3YzFuJ5gDHIRrO1qeJigtMpAK3+5xHGyokVU5onkVoFGgPqKInvtDvF4FtaKtZM5wNP3VKC+N9faBpH4G8JV+8a\/VMShPor602Pmpu9rOfNOV4wwp1VRWoHk8naKC8YVakSZ08g+5nDDw6vYOszzjVykZ\/zxOp7lzAnJG4FLsS+o3LDTC024yJLwiPFjO4C4Kacf4lAce5T2HQKe6xAi8ViJnnX2g935u3emXaFhgUYdjJHuj41Uhff6YEoz+bW2H\/HRZvLOya+2b+Ghc\/2IAzz2uOJpJNqQQauBK4aUBHPCn4+jhQWUocPkkgdpEhHTs3ZkFBJiCyPJtHIWeokY4WFPKIy7\/dnr2Agxhtm2ELqjQJ58NajhOvGvy1OIE4V3xve6HulMZ3vWSW6ZSCLopX0srmWcx2zmydyWM6t2kkBt13MoUI6uTM82ocaw3EXRs4X11pv2IeGX5E8eQedvW71owCnBUkYj6AVRfdneZ2S7JLepbgPLK8jhEo9U+UG+A7PgsBigSuasvJsGTjtbcnS6IuSDZ2Dn\/yzfcdEEWx3Ex0EOYVPwuYNUUmSkUPBC7yd+2o4ROskMzaUDLoHDwUe+Zp06FwEHqU6W2tEdAHsqdWhtCMApIlZzjKTjLm2xeYlD0E36wQDIbl6IDZnvSif4OtOVQCDFBePWhqqvLqjckVDlXDhMBnNDBr68+WnjteoQRSs55x3vFerDpPkr4xlrQG973nXN7CGRW0namWztzDk9hMIqGRxpxk2Ppvuimm56d0l2nYbtF29E8aliXjYQ7HKo2mk7b5oU1e21w0Tn03bh7mdALKYqGKHougmvjgPASm5bX8kS4+Aq1YNO2xKRtT+LSPhib4jtf2\/vJv6Ns8wQgEtPyeakEjYDvZcy3OTw\/15YT2d+ZUJqz09e4GqBrV5Dq1TzdU9S61bJhItbQkfWiQqwMuIJ9pw6QFRhHc\/90X9+5LoMOysjzJtNqTEMeMCwl\/bcu5SmOY3hWWQmMGnMB5hJ2ycK2Tiiek9GjsEFrujuc0wDQyk3RzBod8+DSE1xHAm+1t5PMi6HV4KSgKX+ZKXAmz34XRpVQR0SrM9N0Ce3LxsVuOJR0+1kzrpNxhOUP6KxWX5sq40r8wiNRFdG3MsHRtVt4YaI0knoL87JBnBpdOyVKC+zLoY0tSKZJqiYH1\/DiAPhDn7SkgLrA5hF3NriaM4+M8DSe2gB0A2w\/UEXuUpa36vZYrbtDPH4L0Y1uM1sDqqaA3j9Z9HYAiq\/REc\/R1hgIINI6tD68q3iY1ATgZ61NNCsUM\/Uy+lRQmOzMxH6Sica0MbXrUm1R0zlyPB\/xzd4bPRarbrQLO2vzaouuc6lkIO9lL69sZE6uGFyl7DjUTEAb0ivN\/RX78cMrcdmiwS7eC5PwOzeZyD8S2rCllDcc8jqTMqSH6rPcBV4ntIZReCa1aYPj7KJlBUYxtBY1nh4w9Eb1B2x8fH44h6C1KNKDerQFlAlZ80ZFbqGTNDyehPKvnybycbEPdfER4UyrZcyPIhDS0I+12fdc9JnTvraDxVptfl+uQP+F2tlVJrltbMsfaXfAjLK+2QQJnE7YP2BSuMTpSu8kg81afGSqHeihFav66V2YGgGW65k63xf9BhYoHkh+wLdrDx0DOEHJKeDSrvquMOKqN6x\/Xeq7bIrXvy2JKFssMLkowBYJIOxa6mHkBSq+VPZY1eze5xfawASy4wEwEvlBuAi+6UDEs6oHQ3M8J7KG49qpgBRdg8v6lvJBjpkR3wNA0d4ZWWrLurgTAuWsAviBm6gB5AQJWp6W+f4mVw+XWpIWrFzVM+GbhOhwz93o5MTG32+9Lcr2O1xtRolXzT+ElVATL6Tpxmoj1iZEdcMSOTftzVeM5qzDUZgkR1KtPjIRgYM7HjPG7qpsvDt3sEY\/R9MbS9aLC7Wx5MLPl5cyOLVRBzbS6YqCQFshjL7TR3Epm5DK\/hoSafCJUSHHHcrNuZ8hilhl92Ba5aYG+MF836qwVKpxWXw+XDSIhnIHRbDWSVSUMWpeTyVljTiC5enGKP6qAmb8dVvLUu5UzMfiiKaQiTlglgta+JoNDlm7HjItOmZYP1fZr6YwJwbpJ6MFXuK5+jxAgDDzmp56MrRS4H8TDtoL7aL4DCQGGTEyPAXCGkUXsViH8EMURlNsZLFJzD17PI5EPn\/i9quTM3Y6S23mQ6KewgEZDzpf7g+nfwRwml7ZbhsejXjaCq6dwy\/2AA7nTeIFWJOqdO6HGGRRizOOaZ4mnQx8i+pkm9BebKEcNlpi38qKpjffeSXBrNgkQ1oRJTkBB8j1lCPMMUCS+\/fmJ2K6VWEu3G6m\/nYj2B1UThvf3q\/anKbDM98mfSwepW5ALjy+mXlUjbhKB5fjLxZZnAYlLVOYPjaWG3hm7u12JnhJvbQ6rKWslvXGpaKtA+ovAaSypvWFO\/luuIO6RdXvxnMUqobCDFF1eXWlGInxBb+7\/eMQ3pu0QtdU1T1oQNWY3irqxHtebVFSsVbQxIs9FjGR+\/vCvYvHUdGYWo2Ho6i+KyIXWqQDgtiwxljtV354I7xlLo6o85mztkc6si6i45\/TW9lfRFtBNqFElsCGRZkIvEPTGI\/m8RQQgF3r88rTGCeZoSdUFPARE62\/BuNB\/OPq5hSnAJqNQ1s9Xyg\/j2apQFdYQvAL\/Y5l\/5YK5s1HWGHFOkF9iNWwAu1PeYg6cnhB++P3q1cOzI7O5pTXSm8lU+8RV1UTboP3jM6D45luhubkwWwezhKiHjWg7JQWBpHTcJDmk7pmn\/BZTnmxjyPU\/PPj8pR7gRTfe+yLVWgbPIUSXs0bN19yNhBjODtAavA0+a4MAojzmm7AscS8SJ6JFqsVz0ZVKdoFkuEEzQDnCsxec\/VczvU7Z12jFVi83sRYHso+0uEI91ArZYo4JhHZwAM9+U8n\/v3XRnBXN15PTFyhsE3khvix\/bT\/XNoxsY2yuFa5X8tvz5Lf+0EPtoli56AHd6F\/5FgQpadToPX9+WO20Ksj5un1jAFGuPlEarN+S82lZy\/1Tp7RyGQgvkcH1XaeZ+xLswJ3XyVZcvY7GsS89waek6xZcMqHeS9dI7zMH8DGMSjCn4A771Ik7P9poGKkdXzu6U6aPoTFP1T+9sSVHj5jii5RYEQvUfp9jtcQ9efzDAKwYFDHMnKu1wXzp0ELqp\/3zIIphnU7WJ9aefHnyEDiywSpkGKCSSZxwGFlnOESg5T4Bitz5H2UhBv8+V7cr2JdTpddfx2AQMsuSB6C47\/gFwK3ZL1g4qtrNYDm8F3H7m2AVFpk6iBTDGvWLAk7TMYJ2hn0YAaRMIvqMMc1JxuaBQzHdX5zgRTgLMqh3U7YR3S0klH45497WQ2xrB7OFbTQUSxlQkJvICSxji75MRUYInJ8sKnTmwRNsGn2+LowKQYUFXPIL5VzZbi+\/58HtjfREy1PkPUZWSUzK\/sm7pDKCCekdE9fvNtCdF7QhepZB+uCuAcodv\/iUw1rKhyV3gwRNmL4hvI91VO\/JFnHhzJA\/+UJKDa7aNPPsBYqfVh4TGnmIEXbDvHpgn4D3pXFJv8CMfSIHXCuXL7G3T2JJSYHKqA2cb4GU+uO5f8cAE8UsqS2ebeE26882tdrhQwB4WjqeocKH+CeXOLasCjY0CyO0OG5KIdTWDiY1+2JM+hq47KwS71m43uZVmp\/dyuh7Z6zWOx6stz4fPEoQtULv9NZNXYzJ3cO4WS8nW0ZWpHtb4VlMooWLYPC+9t9f3T0JV59m6pMpDUygC4QbS4dUU0ineyM4QJd3X4wTzMKbBMc5K7a+lwKbSqcEQ6uH9ZDWsoCla4rpGw3\/wZ+UwjKAnSAL\/epgBijXOq+5d+ct\/2pGppnOhxQTIrmbMwwUw1VO3H53kQIXbqns79mJGsRSZJ5TqVV4gnnWyRUNnNa\/H3dH3lSq0xC8ZrEE2zeGZTkjQ78ft4nPB33IHZFmgB1JDlbGUyOXfKHlDEs7VOJSkgBdFo6j\/BQwgvz0WHtfN0KATCQMbW2KF9vjsPR3x8\/F6FFPQGEBh94pTQbpWB45nicvTMNl33Ms5zi3TmUVQaurz4FBXEjwUY5ZB1RHS8B6Lxpc0c4r5DsH4Ls6+QRNv6ho+FA9nmd0gEZGtoSFpwAnzBF9c2jy1LiSEp1Z62yEVWNNvq2gI0T9tgsr2x6i8KNMSi4jmBmuyVNvsewCIXMslQCKXqw9C2bbCvpaSFZLufaT1aBCrC\/OOMR2C51gGVI4TR3MM2rc0atwW\/MwiCHIA953qNCpLNh3oPGa5rRwG6qlAj5yw5FDlVKvvGGFIBoZAuzxPkX1Vq8rchQIg+V14QaCCs1fxQqXhu+xCOpcGQofc4aRgGWWpQEPJKArjjiW5xB5jcwVQR\/MHiTziJ\/Ike8z5fGlvrb9cZBWBkP1bQZRM9y0Nk\/\/3CRzpj+OQraG76LQw7Nud5rnYLdzomyJTRdaowx2mgHYbwEXPlzhBeIkgr7znh4msI152dBok\/pDqL1JjPbAFNKVw3uqai0+rNj2RNq75ZWu7MaxQ2C2dSpyA30auIDTGmZwfdfWEp2w2PTGY6XaS5FBJ75syfW24ipLj2ghmWQ4GNEMvvto+m\/17lvOBm7FOo9pAkGpcjhJIWFZh2cWEKRvbabMWt3GL8oi3oyia5g9twA3K16ms\/FULF+ZI\/I0o2pyd3uY5Y\/l4RQXBvU6C+g6gjCbdYQ4S03cnQO6oYGg7GMtjkZ4LG4L88S2GX7QfvtqyRU8+uXd1HJ+sKQ1Xxq5cRNJwIJzSXf7dHtlU5mPoUJGbEyMRtez\/x1zBJQ3IhnIi8vx9G1ktN1snnsi1CsGGO4FyRrmBPlGLd6vcIzaSFuuOQ3RM+gj4\/x2NH0Eik5xwMkEwqjIQOEAZhavXrFTaJ+vmtu2+uFYccVMa6Lme7Or0flivjdxVuNQ4GNRvY7s2Q0i5prG3XmWxLO3OvPTgsevRdRi4oCzbF5V7cWQUKuz4a\/9ubk9eyukoEOq4s7obJDgGd9i+fF\/G9a1FQ1cQKAa1hgpKIPAkHZDsqmGhSjaBNzi1lx2+R\/O7k+srWXHkDPBUDSsB3NdOluL0D6rGDat+EiETWnucNXyUtpRuRcJi5qJZgL23pvVGXFSGUXFY9IjeriHNVWelWzEfmiRbrQopbj2a19IKa++xrAeCNRgQ50pCaSHDM393off7W84huRjRxKCdkYd\/EezIQ0uVJKE4Pg6JNSTB98Vo7gfhJQQdPC3y\/qQMRYG2enimnCqG92eg9f5tFYTJdFRXZ8y456BF\/5kVtwzHtu5PAl+luPBHkcvaFIbjavsjeT+\/7v7qsGszuaqczhrOplAdFUym5S4nQoy3V1IJEnhEyjouoqEgBjxuypE7N4lGGxUCxVxgqL6yiUWnSWEDytJldzGfrmgb2X3gApbu0D1\/yBEO4p+tXGx8Iac\/yVfLe3N2fsP8JYXyEmZmokqsqJLzK\/neh1xCvkjulwdQqF11VHP2m8RxKahVjEcbcckS7OnpFl+eWK6Cu+76mMf8V1kMHofboOizjCqBywahnQSUl43PcLuc38Mj1Kt5kTxbKuROD8xCmt2GeS01C2RDtLOFXnEhFj+q2SoNijTHJKYw6D60yKlAmvPRN9bzB6FUxAB+iPcw+YST4UrSLoIm7Z1U6JapSv8Ens\/yQp0QfODh5ff7bKVKi4rUs6SmXpxGw9IbgerdmPrUvewlgcZfYIcS4wQyrSIXEcm4BD3N1tAE3Tr6KhnOazy\/PI5XXF53rqDdKEN7L0TYCP+z\/7vohl5HBeFwQNoBGdeIpyqYdiISdJ1If6Zndcf7P\/tw2YNqWVLq6LXJJvcgSENnfKhZer3kG2g2kny3eh9T3fC74DvHEV4nmM7w76Vd45Sois25U8oIoAzhxvFgh\/SVwVWqqXhO9SGPyvXjJyPoZTMNtRHnhWFzTNy3aPQNL37AfrdPSW\/kiSwZ978kSsqVZHwqaddGCSh7inOf\/qohT10v6dxb4u8naF1wLKA2cAeVFSO7qRx4IZ0hJuPb4rEeatpplG013lWnZ0wK5hEHLZdGB52P3qFgpTO58UyW8nloYXOZjSomVRTHDBPcB4XcKCrwMneRHqI7fzR0VcAm4ZCtyeNAKZBwrfIBaOw3T+DPRVsiG5nWDHaJ\/+juWwjpFog\/Vb7Fj7zNlOt4eeK982Wp86LuORVxGex0j8qd3ULI3uJFyb93OQ\/r835eCBx\/2MckE8BRaYTN2mYBWRInN3XEsZ9RXpuShEZs8jFzxl2G7cLf7zsfnFeVZUyAb3VWT4La\/DBleS01VU1J8gZZwfiKmzsny4YXmSIPGaZl+lD9cFDO+nVKDZmqyQc9CxD6UZ\/0sXe90SQ1HKPme\/f2ej2lLaXAPbNb+Vv0lEuWzcs8rEJH4LzTEVHQpLiGfH4zAK7IBZPCLKewLUZjkgf8u8MeY7076NzloBKNn1fKK1hw2NbL11v4uuirybmmQYnBkmZoeZrPkV\/zMMKH5gkw9A5jklGRLumO4xcPs0rn28n2MzW8U9IouiF\/KBS0X0jnWHegObIGEdfUvdxUnqGuWgFEM4\/GPTmVSsXPVk42MLht6kaolUKJ1JVqK7LL0EUCGX3gAqMryZF2qXBr8rZo565FNyOhUJemrreqbOZzgsn+Q63NJMh4UDqY6HFfV0TQFGgyU+Hab812EuL5bj7Tur\/NZgy2fXRKTEMkRTv4phP24q71YkP6qTGtjJg9LWBDZWM6QiU70oifMquhnIXOp6N+d7HFtPXNvOtYvqQNTYLVdjGZf2cHt09wenXvgP7wbyRZuwAABSW3668Ef1t5l3VLBZ9cRLJa\/ic+kfy0A7UnYG1dgtQkiL97l+zru8wHIZeSCgYCp8vzzGIbwpluBO6YvVBYw78AKzpFBEI1g7RPsHTa1FlHM7onM0nnHGvDykillVoJk0FwE24sMB9Rtq4CHyQ+FJmTlzxiSefgCo64A57KLMx1P4RzHPF5MGTguYid37CKoJSPcc6OJAOFnSlCvG\/C6E5J+V5OgvUhcNrfERnJ+dXpY9NwHSA2Fd70vRWKc4cv9NBo24kbHxTitEbLkNHuIadVS2\/l87bjLe7fZqf5BvjlOfhMAKFBPTyiGT8sznBDpUm1xvDEfD2a5z6gpGoS4p+bdtZT0WMhNM\/J\/PwvnuoZr6q4+ACnFO3BP8BhDtvcUCKEgx9U1DkKqhZcFSzVWZEt4AArdlapQPaehQYex5uIjoXPvD\/GRUHlovZadyJVM90lOOsSmofyYfl1lkULOtlBhGyt92iCWGQ2Kbx8tS5ZgF8ZUKZRYyNCiv0914R5W+wzo9fxG8hTuZzxvweqiAQXPF6+LIZobuTl4FWN9oHICRIW+iE63vnELeKAujIecfkeCB9+eM3e2QbxMiseOhHXSxiCdYmXHcTeQPg6YAJzC3FFjcut6k4lufX\/hZSv6YNu8EEPJmbeDYne2RiN6stP8EBr\/SeTyNZ362ypHpizMVaGEfgEGn2SiUZ6Mnnb8Zrpf\/wneoQ6a3p9XLMBrqHn5273xXLfVRPn83qQqyXfD4FfZb1Af6LGsEGpgmuJECUSj0J7fK\/kLhFpg0a45Uu9+43La6KikjSYycVT4m4emwKays4i0W5QpvSHiN3kWrt3bR5jYMi4uxMJjvGgc+lYglfG0W6DP+mxcIrTV0BoFs9k\/uyWkPWINVY0STLx3L7qbo5Cie09CPtahR\/HJVPr37Jz2AgY5pSjzHwrhOCzcw6ISwcQCsSOOfAj9taANHjbvgpKYXQ4mat1BxcNu01+MmbZjRtvrSlXOvOx0Sj8P7OV2IbghrakHlw2A43KfAcQEY39a1F01hzXEcFjWNnUCzddF+Y6RSYu\/s7DekQY+JxIGCFEoyrrdWURav43zlEskEG90WRE1lwsQejSlfJAxVEu7Z6u58bynndIV4nBexBcp\/NZMxHb5XfO49Z5vq1DCyDTxlHDP1eUkTQPQmcoadPlj5m6pnHgb+YVGjH6fiLP19toyS9qPhYv77JiYt2PstfnPfiqLSIVGRABeo23pTZS4Awpab5lyrbm4iie0095yJGH0jXwIFKbTFHKVXR4kx7kFFb3+fDhH0Y6MvUXu5O2xUwbM51Spc8mpULUkqwtX44aABYyyzqo+vMANGGtIz++nlJtpPjI+b63OJQERjHAZWG9qWYSVU3IhrhtQojog==","iv":"4e9c434d2e4ee47c9e79364e49817ce3","s":"c9a6a8d03f1c2f21"}