7 fundamentals of effective luxury brand communication
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"673de2ed28b4bb7adb353e7042a200e4","s":"227ccab3944b8c87"}
Camilla Carboni