7 fundamentals of effective luxury brand communication
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"09eff6297f3eb07a84f044570b46c44f","s":"ae994d34d3592588"}