7 fundamentals of effective luxury brand communication
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"848b486d6bb1756fd4c3f4a99cba91e0","s":"74ee01eb64a46b4b"}
Camilla Carboni