7 fundamentals of effective luxury brand communication
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8e2352de381ae950095c92519a57f893","s":"31a1de22beea53d9"}
Camilla Carboni