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7 rules for reinventing your luxury business model post-pandemic

Hermès, like its peers Louis Vuitton, Gucci and Chanel, has not fallen into the transaction luxury business model trap. Seen: Hermès looks from the fall-winter 2020 collection. Image credit: Hermès Hermès, like its peers Louis Vuitton, Gucci and Chanel, has not fallen into the transaction luxury business model trap. Seen: Hermès looks from the fall-winter 2020 collection. Image credit: Hermès

 

By Milton Pedraza