8 terms that luxury brands must know to revolutionize their customer approach
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"R05+rJplOkTl\/GGJnXCUmrWCTNNiY3fhfOyk5tkcDXIPioPhiOOTgNR6Uu4ItxYbvkT\/tgsJOo+JB5ue30ZdHMFyx4KjwXMNDbp6UETMVPTmoYgPQGF4KBsWmkEM1wbFmsxI32JFMPClJyyynzSyCaCgIyk58NvrS88eyNVqjVvWu2E1ep04iSj5Aeyf19UoN7OWfg4i8D8qiD8o4q5o1QxwYOF9V5pY\/7mttfrQf5auQPCOm2MJIMngAnRObibT+6ILNgP5IsKg4LZFKSdhgO6S0wzUj1iScvb6eg78GW86P2uFcdfjhqQgqmjMIbEP9uOVmoj\/EXJZm8R7d+UeLvHar9X26XCA7y7t9GNupSmOREs3xYfWBhEvbXoma\/m5g3dJoP3rUsoWlJVQGfTXdIg3TRAD7hMH4k1L2aJXj8LhQktarbw0VhFA5W\/UhnSYsH2OxHtjjp3WHX\/O\/4CdDKR2gRyW+BJ7Q4+4ejWp\/X\/kWcd90VsEsPCEGvWNdSSjEBUqMdbw6\/aUqYTgBM1s3YFjD77r8UWUeuD24+wt3lGZa27bE4eJhRywI1PZcBbTu\/118SWF02Qu7xj3f51nMsgWcHL+U9\/0DnVUb3KSxnxC4qH2Xgt7QsBkImhCves9NmhkFZnglL6IYfHyvOdwxHJQ\/AgYRKTXrVpaczY9n9yCMT6h1\/1\/HEQ1p68ojoG65qZIVPZ5WArtFJt7yyIGqD\/fxYxSjZHWSBdpJ8zwImQxN8LTq0EwHiOh5yfZwI3lcoFFubT7\/3dM97AINez1xgm8r0kecubanpJLF5fU3b58Se4uCS\/l5O+3Ddl3loW0rxmB0GFutabZ0JrqjrfVyYsreSeCJG42tFTxqzJpHOE1Rfvfas4zPXinh+suEKHKYJnc\/pSo6W6AlmGOX1AzM145KixU7tXem2mOQidM17aufZYiMA6KWwDRLG+Fgxx0GWqYq7JHpd\/ZBOSqvAA9bpExrFYFL00dLtWfgc6weyp1CDHOSG1JazsDYr2zeU7lGoreeMVy1DV4n0zKXdA05mxUMCqdOLiGGgYSz4fuqGmFqe3GK64f5shdmdJH9SDXTwFRceSytkhP9t3XZKx4VD\/7SBNObCk6nZZQSitFp0Hqd9KYd9G2Y73LME2qz+6gWBn2Ec5lQfpWVSoUog7LABqA8bFfaI\/okFifRNuS4riC0NeU\/LRlaH+oxvVexKFt91NTinDfwYY5e6Tl\/772v+2yN+q434NR9Lp+NPwIAcdWKkl+sQS+aBFOJhJUfF7t3OyYRKXsrUNXj0au6aKQUNvXpsn6w0YtkendIldrlnFXmBEN9dxB\/JHorjMIPgdpP5fl+6UBNnV8IVG3B2jJfDpHwIu1MMA8QT5VacRzm7s4OKFExzNj9t\/S2\/g60JEVewXCiGniByMTAiMJA8A3VKGX6Cwrl+zMUJ65O5wY55mDan9JXUXS07Uq3WwftDqISjXvb4E43gcjNgXNjt0fFuCUQiJqIdHuggEHOMY7X48FE5YScu\/RcLp6Cduy3iIuuBECZU\/9CJX4QWljd2c5iT+mMZDvHJO3CSKUZrFKXbsOdQ2+t3lKcw23FxyPqjgUqVZcHxQnlNjA3sqGMehnuG2s9846shRi0FcGvsg1VHT9GcN35wWKRf9EmigCed21qcpPRWhYN5mXpRZr45ZhxJZSWTl61IyyyUFVzlJLxd7LrXAalApf6X+1uKaip7UZ9JYy6YGULNYA+AfzZEBDtley6SoKrG5bRsNjuNcBQmsMkOEE\/EqXrINmFrjJiXvnezZLc\/0A6kPgBUNjXccVn1fO82vSp2yWJvamiz9vi2QbRoW2Y0EdOPope2N3iiPMNSuCqv+HhemPR8AcmkmWf1BYKtd\/\/hrPKaF74Hfi5Yb\/ux08EhhTn93\/DoRpsH5ho10G95XDPXvAee7pvbyN\/7OnOEOofNsxUZGg6O4EnZ6NlY9bcmidB1hZN+nihsDG1GZQLV1D7HjQfhxe5Or4lquEHW\/jGY6z3ZF0Zx915LNujvVPIvJ\/kK47+vqyTpyNUD92bkkqW\/+\/GgY4+oDYHfMgNXh2oIxGZiyN1Z6ah8UUOxs57oSsR71NAc49R6xB5gGDitwxqrQDnnRkrowrlHchn5KjmJMj1K3\/XEImBzcBbo7GX9VllSb7JBTlMNXYWuz1NDjKDrTuWIUbsJQhdEpRW3IJ+NBp85FBuXo\/pT89\/Oez3lFWkqAlJAELl+EwLDsDoaS+jY1UZQL48+hFKS6ub1T78k\/0zFhhsyz79ugEEc\/58pIsCuu2UlkTI7p75QvuBCHRCYX1GrAeFaDh6hl7Yd4nvslg5RKMxlcS\/jzvBGErJbaYayEs6aM+tsapBcQC6LLhpggC\/dbjWN3y6OBUZnnFqeuxAmP6VpB3m5ZeWQwXepVsMYUllkk\/LH9fjAGuw5cNPvVHj\/hsooFDVGXxraGvA1G5MBPD0A82z5ESxS6ewxTD\/uF+Z69ZmGu3r772i5Wyqn6dkwFtKCK3+ioYMQ\/FToi3q9CXq0SLWgNJGFCay8iTjZYKQfp\/ljLdfc7KTsLNNmDDPbdKdNDqrjzBQKGbnn+K5TiR7tWRvmEy04hbdMtc3BECv9gIWEEbE3t5TXf3h58Y2fuEbDhXKINI4eVVZiNurCwy0USjwRIDrEGsZHg2xtknRtprv3PlfblRrkOda4P9yhiHDwTfhAifjRJngKBfiXBW+wiHosG+2O+SEFgaemrnU6ulhA4ojgWa0zhcFZpTzWO8CcZ1QHJGXdWztZBU67KsvXezXBgWq4ODolptBf7CwgtAnO490bIMzLuaNpYufI4e9ZB9CJyHBQQGpimkPh5yGV7EEoB9r5xapVTV+tNln87gkmUjIZWURKXXmy3JTXbbGVH7hWhTQd0NuoBXw27y8tEcc0NPOY7LU92+SoEm5DzQzmTpNd37KxWl+WwkqSAv+1WynI63fszCZ3tCtgMTh6iZAUE6yk9An8cg6vpGtZMlSQfN0bcH9mnF2a9IYbq+MGeRZJdOW\/H4eNkV8IPX5m9nAcvMsemrqY8UYOONr3fiaIhFOp9Lkxx2oMCrQyjmQ3xT3jiXaKVbzk04NLj+I9RBQXgx9kQ5ujVmGf0WzIe6Dxr3sKeaVaJkP9xUFBfXVNpEVlvTQCMIuHZtBe4VGjFWc9DnNnVSN5nRkAYBWauaMpPVfi044EcrfhmjSn6lbI8Ey6YwJVobEUpdOFX73ZklpSn2NwmLjN1uZfQ1WdeJE9eFJ8twrA3aRCsmMwlfMBVxh+D0+ip1j77pdzj7lpGqzpKqKWgtmI4RLxPGdbYHpY\/qkqFiYWxZuJaR6Ch21+uz2khzdw5qF7sceMXGuG2DRtr1Z\/QKQSTn4I4JJYF3uBT3Xk+alrZJnh0WdoZmeeaHCbQIxBUvqNuz9ynO509tzESWr0Ke4xvqGzyvBwuEGVOCDZUnWEuM55raCBJXI+q+QnRu8i4NRFkVZtuWDnwpKyG8AgkGP7u\/b0ha67zLbl44fn56hOI+eOrkj919RJHndu5VabTgvDJ\/vl6nDKhXqZRO2kybq31kBN71gro899PZCHz52Iln9XlGZXQxYTXiRiOx9+ZJPqOwxWgatohtItAIGrgbBzBMdp4I1GiJdNrChQ9yEMjc9GBdFPfZ9lPr8h4Yq423RtcvUADU\/kUxQAfdK78IVqL094FAz\/Fasjb8RbJ7QLjlzc2sp\/qls3NzqzL5f1AU7ssCGHPw\/m7JWQeGNga+8Qry1ecRHogRVYwRp6f1hUQAdnGG+\/n+oRGhqHXs5TYseBte+FzFAxHogTwtsooRr3vh7V6EW1Fchlv6K0enQRqbwec5R0DucIgrDUxFQ2N4nAKs6bOdnRPWIEs8+zbttkkV4ZHkUEHrxU5X5K2XmNOdDCF6FYwmrLa62fnyAZJ7wIyu3pJ2E1MaqOvl0uFOuvzNhuBSKt54m1C3KrGh7N47wnCYqyI1PfwZkPLmaqx1La2PX+2Sp0SDzsTmsThZ\/Z4XIhJX5L6j5A11J3m2ePZvzgaO544rfL4S1xBCFscqTx44FBaE3Bdq\/vIWPc99EQN\/v876ZQiRWrLSH2kO+VKulQdmj8AqyzlOpCpytr2O7s+4PUJ3yWhQQIKrvpf9pbV1rIBVgbaoYeCPLEDpbUnlkzbAkiEoITAZqJhIWukrbJm26\/UOgJVzTdDcJwsv4ArjxZAj+hwxatXMMemgonGztiC01szsJQP8fWyn00peOW0Q8q0TfgFeHbDJsRcY2lnoYuZB\/coWNQOoCZogt4xyQP2YXshgg167CT5iBldhMiB2r967AXAV3DiefA0h1NxCNPecnUQxCQj7usGUqMzGGD3VKMA0f\/9Al7YJzW42nkVsP3GDz33sGRYijNqGpun+lcXf4dEscVIY9iAwKrc5qS0vc+ahRkkPySoQPHq\/mORVh1QfRHbb5jZJMWjTDMWJK8qYtgTwc2K2Mq8VGr1U1zObBBMg+9rnxtHfrQ0kyo9YroxQNxHX6vKPlj4bSBsQLBCG8LV67cyisO6AJvszbeiExXJPMy\/xlxvPsOxrE8yDKM86+J\/DbICvVeYT\/hhC5bHYsLr8DYXCS6LCW+Wof\/pkLgGJmpi9Yqqy32A2Ljqft0sgX+FgvDA96VcoFBN6wfcLVZhehZO+5tFbr36VQJZVrfvHzXSXB6y0ZV8OVYfQi8dW3oz+LVv+rB7BVi6PNy1OtL0lqJkWAaNEUDwXPwd8lI0OpbEPxvoucmTsrSGliHiFgUfxm5P2kQdqnangKmGp0CuY0gZL3H463YQ8UZyA2OK6J83F52ve4RH\/ob95KhsLcC4Ae7jPBXCmljTbcP6dsmKHr\/JFBwD2XQwPDyjhFvD4mhDMkqNZzQ+4a6uRERQYM7LOTHjADwPUtS\/TGc1WLHTCFa7LMJ6tmhKMsQ9ZdBLw8XECm75wkZe4d5PCvohT+RRqR8e72v3lntp24QWBL8QHK24KAJ94OM\/h5dV52zBMcUddZ7rD2tRUuNkplHkAVFFsoR7wSIEnnbMHXSAzOCYNWiVk53j1s8X+K\/azBjxULtg2XqIZB7j+VBG1Gs4cJUUbdCiobA3CHw0KeILa8yvAZ0YFWUvF5flfamvaQNuG3jpXKYNIVGm2j8O9c9dQRhF2v2PjEh2VIimHMH7Cf0MkDD\/R8XJ9AF6PA7iU86wQIYOEctBxvVeulSzmCSEmEZKH1nOGVNF5rUvRsBQ6Yg+tJ5\/R6yX+8yH5PPHf+bGukynS\/OTttcgzPjKrwV+3VHm3EhB53UWQTg8Y9OUfwkPUIp5qlDQ3tlp1dwnEw0fxgRoCStb2iDesVH\/GVWK1+nExr8nZ0nHmqypLyJGeb0e7i1XTT9o\/rq7TMpBTO3NYL3rNMgH8Mv55NLdsHyLVuRyDBrnvfSZfxjYPYbuhsjaNt1NmIItVGSqyz3Q6LiYP5PGF4VNuHweau0owqiQ4cjtGzvtXTJ8d7HsyLKVlCVHcWUgge+TeP\/GI4PRvr7Vdlj9dZGFvbyXv2XhKNzUFgslFp6X7jcYM3\/O4Qr6kRzZd74MS9uxfWkY7E5EwEk7m7O8DmpjhGC4EgHK6cq9CMLFenmGe0Js5E52fhzPrFQOion\/c3c0ivy5XWZ2mVWWx4zF\/qB2KiJEwX1Ul3r\/P2fIACle\/DDbxsUgwzrglsYs\/q62ZlHO4sGFHc+VQ\/mwrQ76RWGDyJWCa+sPcJSLZ8kpCktqK1\/dLv6FL9LoSd7G4TlhGf3gsClF0FkGeoUQ50yntyBELIwwwPlpb+5LgPClKF+DSrVfEgNKO472n0Lz7B7hT35xMVCNjqqPxPTMxF84NoaXM3W8u8HzmTMvGgJaB+wGrLzutEySPSkvQSGGx+EVFa9aGFmT7zpqBNAMcEQWvwkOAIL4Iq1ChFcfWpYpIx5SP+rjUn0lpMY5hGNonZNXMiYfSRKmnoD8PY1LKvU58Da70OjMcjeOyQCqLO2F6cGeZ5QR8DftGGGAl7f3tQuPaJhCmIu72RxIPqRBTWhEUFReb73ZuR8fXTvsideSVDSe6uikwjzL\/Qd6tiv7YEgcMVNjhTJPysCIf6fSlj0y0LBFOWRFMS3zVhDbl0jSmwQIcgSbIev9JlXwrHjJ\/EleZ2mvnYnMqd+K8aTm\/zpWCfiNehJxyrTtSlE8g6m7wgOd9aWZGAE\/JLQ\/JOwho9V51uxkmZPeDlTxey4j2zw9EKd+fhQnyvjs3v1nskOttpECw97kv\/CZyjgQfkwUR+4x8A3Vk0yRaNRc3rw0Oy4Z3fYKl6DWPZ16xYKM\/x5kNbmiyJg4dsTA1R2DpTqd29zcLDxppJ4d5reeHUsFa7hXuj41jD3iZHx3xNf3l\/kD5O65IRv5sUydpdMRHBSCq1SbC1J9DqIYmKjrxkDT3b6zOiQ6rXjUamsmTgNv05DK13kFC3s7N5saJUezMHn2qm5Gkra94ILrHIP1COdKnuFy6nyDQl21mdOzaILaj9xE0Q+v4PsE\/E8DODjyG2XDdMlDzkStG5KmsKjBqhKklYo55jeNzlpdQZCcCw\/Fgy4MbS+q\/DuryZeYnR+BCfagraqf\/0Ai71UbclWichN56QPFqpnb9\/bqq9n7qASKYMSQeJ\/qH7Ql7WimBQQYS\/6DK2gvKOBwb5Bzffh65xFFoTqkFS5bkDt4xsJxXoJrM7JsODRUlc4cqj1kGAuHsxxIoUhHI2Ft4MJdFCqGt69BCZjecB4VAsQTqh0gpx9JHXBcxb9Ep3wIEGFNMkGaYJbzGWftCr0diCMJIe9HFxYuipsK+7jVIi8tTuDtS4PiImSuAHbg\/NVyHVzIB4GffctuFyzF3+3AH2xLsxxM1F1qHoy9YU+7y4N1x8lTN3EDdQSPsvqeTfKJ7f+sZSjnrJf382iPMdkF+csTekl+nOlO5qEzI8Hyw1Pb++VWxXcxk0HTlhBaYGZofN5TuUiVK5wubjOB00yw0wrErPPZS4w+MtG2kuiUwY1fNwO7w7xEgmaRb00D9+sXEQuESwnZGcG4JrTEfc+NxACYJ4D1cc4k3MmceyQIw7B2GsrrkFXMPS2U4v0idS4uglZADFpZnEEGGk3pMunUc24giTZBd5UpVNLE9QqE2p\/BQmNiapaFt6mJC4cJwGTD2dNJHk3DoJ8Tl50T0tDNCHBOQ0KVcTS3AxTxzON5lBb4ajGKxG3K7bBjmqsfF3bDHM\/vowNi+7HJ\/1rPO3tNoEXKwhQvVySAJwyhNXqMokW8MUgBzOLD12M7cUdrjNSFNDkt2VamJl2VguYor2GYXoCqsp6h0DzOHPUsLTz4DCTzq3kXfAmMuMweUcSym6WAowKdIUMYl4KdTUhJrvnSWrqP6sdpErM\/cQcF\/z8pN\/RE27m7yJOgXYPPOPW5Ol+1uM6TlfanCg8EW6VOty1bdElqx3DAtL+o4smf4FeWjFmWye8f85dDEbfmXtr6nSlk5yFDBRRHRaexm9c5zrAa6JMCdihTTJLk9t\/NKa3S76V3OCHkbExalqPZFIa6mbsHYnKIB331TyakUMUU1TyTT4eqzpIEcKVVKCG3Hc6HM6HzmD6GiSnUze7m9P6Ia2X8jm+S2luffxgwULdMBdx6SAut4HCazBt4BHV3SuDLy+K5r\/G8qexy37tNCR8jGaoutbe33D1Lb4msKKHhiV9v9RsD0r4PZ7xuvCK6Ck\/Ma1XcdDojPxz0P\/EGRhvHdESSPF0aV98BTCoffYPiMgclZL0xvjpg3m6mIQu7LvlY7JwHeZ\/pIgcCgzjnOdqQd6Z2ugc4P46+maSV15H8b2u0+dwEElHEWa\/wAo\/DxJG2ysnsNWCooU4\/5TzR8wJiKz3YINHlGg6k\/HZwKufdu6Qd8i8GZuKUmAvf5kxUzs5bza0TaNmq7x9pHbQm6FQIHup+emzkVK5GKHeCwKKkaFV2nig7xtenargEK1KaeMdCTwKgPT\/UR9785xamrxUi5szX+aATeVgmGDcYTcc9P8fISfLf3CIthHLr3wEl7n1AC4KWJtKMrpwOtf1Cve9xbFO1tjObFznHazk\/Evs\/eYjKi3shY\/YKT\/SbGNEqN3FGTFIXupwHOaQIhZ\/Y7dr1zq9v+XpV37hOZsIKwn3zQzvXnVEQAXwJrj59SXUG0Qb+NdO1b+iGOphh1HVgeBZ3E9aHfMJCp8FhaCUDD8Zu9mfSYKeOg+4HgN6l6XBiFjHgepmfoDB24omrKWUL2HsBRK5rLAU1NxmnXLr6oNK+uOnzu+2XQy7h3vITUqco91LVOJAo8gcpDuJVRd7Cf4w8LtSuNCRWVvDoZkS+Vrhz4g6k+xFbQ27DVT811iZLf4Q8XAeJeIf2rfsOdVwSJ+3URrHv3BwKXvPAyVUB1TcftbxBbi9oXz\/HkM5lkA+KqXI4GQrFPu19sN2fO5XS\/Kz\/G1gCoqDgY8AdsBOQRTsc0znidkARpUUOVuIVWF439\/\/1iCsmtAkE2ZScAG7yRDroMHjHgCMLNHNXgtQj0vfDLftZD0cBX\/HroXk6wrn8pOlTt3BZj5lOt6C\/y8Or7hzEKo1CUWBEqIbNAscGOhs30LCgRTtRijENyySsSZhGrBV5nuX29Rm4lDBgxSL6wjK\/jJu5mSNJXz\/kJqdAIvniBnYXCV4cEUlVFslISjH3rglWxw\/0ARozEZU0VjIL9PT86VGSuiPQhjL8koy+bRjA1fFGh7lpmpQVzenUJ6VhwjYYFXK7TwZIGABAsNoHvckadNtWt9rYtXiyixwb20g38ej\/CJyjBn2DHbOr1kFHW3cNDmPcSQkNyYn8DhxH7wjTykGa\/FEFvcaHeapqfRNMiEVo\/LD3MHzF2R6MkBWUIz\/6o5fk6Kp+MSwd9GdVnOEaGgLsnBJ63QtRwuyNaoYnvXiKLejSukzTPAOMeVtm3SBkd3IRDnlKuFAOzcNSBy3yW8o9bLXieRCxMpom\/a4kJH3xdTPf7t3yRH5t6BGsYjUAwJuicR\/bodt1U0PZqnpwVLKK4mjAt\/sDrMsq6quQUz6Bp8e\/EjsOBeyrziIa603aaRIPzis5kbBaHsqNnYUGFMXYArKzRhGUsf+Q9KB5022GLogHTGJ+8GN+cnWfFvYnbgsLTb4YjJ5rbC8DZzNwChqGdOHd9lCKlecBgZMKJlyLlE7mptC+1g5uoA5lmezv3JFje5By4lNrzguNk2\/wnlw1Dsl+sZfm3c0C7YKFCHouhSyKnMt0Nm4R\/6y4mVvwWKEF38WC9XClTTxft15X+sLBSTgmpFfb576YlQVymLw+FXLA5qZLUkzBE2kzIzcvvyOgInB8r2j9trUHEC2qxVdXDEtnoC7hdAG+o3LaaVLPVNC7mmMYtcklFuZm6K+9NcAdCUiR6Zxl9ey2YUpu5DcH0VnOLFwZZBG3x3TMnuv\/Q6cLCq19GCuYNwZuRwMSmWg6aWQ9MJ1iMymOfswyUVqFWKcv\/WkBfgxrvRt47eit4ytSEPhNlMvJRzF2BN0Ajx2m2N9QcBIInY+2JbS3xwIOjdV98xDUI\/dknvneHWLR6EXjPWSpTuebIsJpmqe4TM2jZZvLFfbX0Ac9YC9ZhXc\/N4NIzAlUOJqPcmnCJhei1cJB9T14BDPv2DMiuvZBKLpt4qPGf4lrrljTIZtxS9Bqsn3x6VVbxjoZpqS0hcpD2tn0JKd9uF018pQKkGCf8H3sB1bj9Il39QO0dCVsbEPSkTYMOh5kpgj4orm\/oAAfex637ZZSEOBhFvX+9tfIC49cqrUT3RaPC92f7Ae3qPuOut+5vKCOvgSD6A6P1","iv":"454dbcd5f0e48356d22647bacd00e5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