8 terms that luxury brands must know to revolutionize their customer approach
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"b6d7a3a90abe53a9a3e32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