8 terms that luxury brands must know to revolutionize their customer approach
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"a92a0b0e1a94b83327165d85a936deb0","s":"b0c7ee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