8 terms that luxury brands must know to revolutionize their customer approach
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"1cf32df24c629431a110a9f21027f01b","s":"739fb74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