8 terms that luxury brands must know to revolutionize their customer approach
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"cbf288db7a796c1fcdd7d2e08651dbf4","s":"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