8 terms that luxury brands must know to revolutionize their customer approach
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"22c2ad94d408a3c26055a0e9a13bd817","s":"cdb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