8 terms that luxury brands must know to revolutionize their customer approach
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"ea8ca4302f80dc86af41a6194d38c34f","s":"5cd001f177e6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