8 tips from CMOs to keep your business healthy in this challenging time
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"57b84ce7f9170736d411be401941ab89","s":"137ab1cb5bf184df"}
Be nimble and prepare to pivot at short notice. Image credit: Chief Outsiders