8 tips from CMOs to keep your business healthy in this challenging time
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"2fa1bdf7e67308e53142d8a62385c063","s":"92fa931ba373621f"}
Be nimble and prepare to pivot at short notice. Image credit: Chief Outsiders