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85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report

Gen Z’s preferences in the car-buying process greatly differ from those of the generations that preceded them. Image credit: Lexus Gen Z’s preferences in the car-buying process greatly differ from those of the generations that preceded them. Image credit: Lexus

 

Younger audiences’ interest in high-end vehicles is on the rise, according to new findings from social media platform Snapchat.