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95pc of email marketing deemed irrelevant by recipients

Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments
Photo courtesy of Bloomingdale's Photo courtesy of Bloomingdale's

 

By Sarah Jones

Email marketing is a cost-effective way to communicate with customers, but retailers may need to rethink their messaging strategy to get the most out of their campaigns, according to a new study by First Insight.