96pc of consumers seek others’ opinions before making a purchase
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,News,Research,Retail,Travel and hospitality | No Comments{"ct":"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","iv":"becfaf806247ae4e1835f6f1cce015dd","s":"ddb0b795d9d24a11"}