- Luxury Daily - https://www.luxurydaily.com -

99pc of Balmain’s Paris Fashion Week social actions from Instagram

Joan Smalls for Balmain, spring/summer 2016 Joan Smalls for Balmain, spring/summer 2016

 

French fashion label Balmain overtook Chanel in social media impressions during Paris Fashion Week with 2.2 million total actions compared to the latter’s 1.63 million.