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Mobile

9pc of US consumers trust text messages from brands: Forrester

March 25, 2013

 

By Erin Shea

Just 9 percent of U.S. consumers trust text messages from marketers, while 12 percent trust information on mobile applications, according to a new report by Forrester Research.

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  1. Call for nominations: Luxury Women to Watch 2021
  2. Brands should incentivize consumers to go green
  3. How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens
  4. Will luxury brands still sponsor sports events this year after the coronavirus pandemic?
  5. Day's wrap: Lexus, Hublot, Aston Martin Lagonda, Mercedes-AMG, PETA and Prada
  6. Hermès: What happens when Kelly came to town?
  7. Employee experience should be at center of reopening plans
  8. Gucci is 2019 Luxury Marketer of the Year
  9. Auto industry drops speed as dealers sell cars over email
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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