Bloomingdale's is bridging the gap between digital and bricks-and-mortar with an in-store scavenger hunt that leans on Snapchat and geofilters.
The department store chain is implementing a fun call-to-action sweepstakes campaign with Snapchat users to celebrate the fall launch of its 100 percent campaign. Through a partnership with artist Greg Lamarche, Bloomingdale’s is bringing graffiti-style flair to its window displays while also inviting users to explore its stores to find hidden filters.
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","iv":"94c465c8352e803b5305d4a57afd0709","s":"65b532480ced4058"}